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DIRECT Tips is a bi-weekly e-newsletter that targets more than 200,000 small business professionals. It provides the latest marketing research, trends, analysis and insights to help these executives maximize their strategies and succeed in their marketplaces.

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Pacifier Firm Markets Through Web, Magazines and PR 
Dec 19, 2007, By Larry Riggs
About two years ago, Kim Pedersen, a former employee of the city government of Fremont, CA, got an idea from Pia Callesen, a relative in Denmark: personalized baby pacifiers. ...
Marketer Sells Generators, Air Compressors 
Dec 19, 2007, By Larry Riggs
Back in 2002, Jon Hoch got an idea from a bad shopping experience. He couldn't find the lawn mower he wanted at the local big box or the neighborhood hardware retailer. This inspired him to go try online retailing....
Dealoco.com Builds Through Affiliates 
Dec 5, 2007, By Larry Riggs
About a year ago, five information technology professionals in Dallas thought they could do a better job than a lot of the online shopping sites....
Firm Promotes Platinum Pictures 
Dec 5, 2007, By Larry Riggs
Myrold Studios (http://www.myroldstudios.com), specializes in platinum photography....
How to Craft Stronger, More Compelling Offers 
Dec 5, 2007, By Ernest Nicastro
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer. ...
Online Marketer Set to Try Offline Tactic Next Year 
Nov 7, 2007, By Larry Riggs
Morgan Dunn finds a niche at Neckties.com (www.neckties.com), a Garden Grove, CA online marketer of novelty and conventional men's neckwear....
Slow-Growing Site Offers Connectivity Equipment 
Nov 7, 2007, By Larry Riggs
In 1997, Tony Casazza, president of Atcom Services Inc. -- a consulting firm involved with the design and installation of fiber optic data communications and other computer network cabling systems -- decided he wanted to become an online retailer in this budding industry. ...
Seven Basic Tips for Finding Successful Lists 
Nov 7, 2007, By Fred Morath
You've read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion. ...
Firm Solves the Mismatched Sock Problem 
Oct 24, 2007, By Larry Riggs
Monthlysocks.com (www.monthlysocks.com), markets men’s socks....
Lessons from the Copywriting Masters 
Oct 24, 2007, By Ernest Nicastro
Whatever profession you’re in, you can become better at it by studying the methods, techniques and mechanics of people who are the best at what they do in your line of work. And this is especially true if that includes writing effective ad copy....
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