From Shows to SEO: Teacher Starts Jewelry Business 

Karalee Designs (www.karaleedesigns.com) markets belt buckles, necklaces, rings, pet collars and other products ...

Tips and Teasers 

Amazon.com Inc. has unveiled a new category store, the Amazon All Business Center that aims to help entrepreneurs find products and services to fit the needs of their businesses. ...

Web Marketing Is Cozy Fit for Warm Biscuit  

In 1999, Vicki Bodwell founded Warm Biscuit, a $1.2 million-a-year cataloger and online marketer of children's bedding products designed in what she terms the "vintage" style. ...

Company Markets Upscale Care Packages 

Cheryl Scordato thought it would be a good idea to market college care packages that were a little bit more upscale. The result was the Web site from-mom.com...

Can Small Businesses Benefit From PR? 

Size really doesn't matter when it comes to public relations. Any size company can benefit from publicity, but the practice is commonly misunderstood in the business arena. ...

GourmetStation Markets Fancy Dinners Online 

After trying an initial local print campaign that proved too costly, GourmetStation.com is using a completely online strategy to market its fancy dinners....

Viator Uses SEO and Affiliates to Sell Travel 

Viator—whose annual revenue is estimated at about $6 million--promotes itself through search engine marketing, using such keywords as destination names and terms like "tours," "sightseeing," "activities" and "events," says Cuthbert....

Build Long-Lasting Customer Relationships Via E-Mail  

E-mail marketing is a highly effective and low cost way to proactively communicate with customers and takes less time and resources than traditional marketing options such as direct mail. ...

Firm Markets Timepieces With a Message 

HourPower markets watches containing a secret chamber for inserting inspirational messages, photographs and the like....

Mobile Service Provides Driving Directions  

Unable to find any high tech systems available on the market to assist him in this quest, Desai -- who about five years ago headed up Voxify, a developer of speech recognition technology for call centers -- decided to co-found Dial Directions, a firm that provides driving directions to cell phone users on the go. ...

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