Officepdx.com Pegs Growth on Search Marketing
Husband and wife team Tony Secolo and Kelly Coller operate Office, a hip store in Portland, OR that sells an eclectic mix of office products and art supplies. The couple has branched out, sponsoring an art gallery and an event space. Now, they're moving beyond their local area, into cyberspace with officepdx.com...
How To Write A Good Looking Sales Letter
The marketer with a good mailing list, offer and copy -- and who pays careful attention to how his letter looks -- will have better results than the person who focuses solely on content, with no regard to how it's presented. ...
Tips & Teasers
Small to mid-sized companies say they prefer to buy communications services from a single provider. However, many find the higher costs and lack of bundled services gives them few options but to go with multiple vendors....
Site Helps Moms Unload Unwanted Toys and Work at Home
With two young boys and lots of spare toys cluttering up her house, Shetal Patel thought she'd create a Web site where other young mothers could sell toys and other products they no longer needed. She also sought to create an online community for young mothers....
Web Site Rents Out Fancy Purses
Back in 2004, Kara Richter knew she wanted to start an online business and bring high fashion to the not-so-high income. She already knew it's possible to rent things online as a friend of hers had started a Web site where golfers can rent out clubs. ...
Is There Truth in Advertising?
When a new writer enters the copywriting game, he or she studies the masters to see what they did and how they approached their prospects. When I started in the business, I was referred to copy written by Eugene Schwartz, who wrote for Boardroom, Rodale and his own publishing business. He sold millions of dollars worth of books....
Electricity DMer Surges Via SEO, DR Space
Back in the late 1990s, Sascha Deri, an engineer working at a high-paying day job, decided he wanted to act on his childhood dream of doing something for the greater good. ...
Entrepreneur Targets Cyclists Via E-Mail and Events
Fred Ackerman’s biggest adventure so far may be developing an online business catering to the adventuresome traveler. ...
DM is a Big Boon to Small Businesses
Multi-channel marketing for the small business takes many different forms. Direct mail is now supplemented, or even replaced, by electronic sales. Direct is ideal because it can be used economically by local and regional merchants to reach closely-targeted local geographic areas at a very low cost, even specific neighborhoods, like a lawn-care contractor serving geographically selected regions....
Tips and Teasers
Financial services aimed at small businesses have become fashionable, but are they genuine? "In our research, we found few firms that actually had fully functional small business brokerage platforms, versus those that were designed for individuals and simply re-labeled as small business," said Michael Ellison, executive vice president at Corporate Insight and author of the Broker Monitor report....
«Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 Next»
