RedRoller.com Lets Small Firms Compare Delivery Rates
The idea behind RedRoller.com originated two and a half years ago when Bill Van Wyck couldn't believe it would cost him $90 to ship a box of business cards to Australia. Surely, he could get a better deal....
Scientist Markets Genetically Engineered Anti-Aging Cream Online
What started out as genetic engineering research on replacing skin has turned into an online business selling skin rejuvenation cosmetics. ...
What Happens When You Talk to Your Prospect?
When a business owner decides to write to their customers, he or she draws from what they know best. And the writing style they use may be the one learned when they were probably least interested in writing about anything: in high school....
Tips & Teasers
The Small Business Administration has launched podcasts for small business owners. The podcasts will feature information and advice for new and established entrepreneurs on all aspects of starting, expanding and financing a small business, as well as business protection....
Software Maker Gets 40% Conversion Rate
Esquire Innovations is using Web demos to close sales. ...
Dr. Miracle’s DR Efforts Grow Firm Quickly
Dr. Miracle’s is using direct response print, television, the Web and unconventional advertising wisdom to make a name for itself. And it seems to be working: The Brooklyn, NY company, which markets hair-care products to the African-American community, has grown from $1 million two years ago to $10 million for the just-ended fiscal year....
Salesmanship, Repetition and Direct Mail
Sales start with business publication advertising...
Tips and Teasers
Iomega Corp.’s new REV 70GB backup drive is designed for small and medium-sized businesses. It uses removable 2.5-inch 70GB REV disks that double the capacity of first-generation REV 35GB products. For more information, click on www.iomega.com....
CableOrganizer.com Gets Users Untwisted
Back in 2001, Paul Holstein searched the Web but couldn't find products to tidy up the mess of computer wires tangling his workspace. It was a serious aesthetic—not to mention safety—problem. ...
Web Site Coaches the Little Guys
Sometimes, would-be business tycoons might need a little coaching to make the most of their hidden potential. At least, that's what Pam Thomas is banking on. Through her year-old Web site Whatswithinu.com, Thomas offers personal coaching to business people. ...
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