Site Advocates, Promotes Products for Hearing Loss
Some may think of blogs as just a place for the Web savvy to rant and rave. But for longtime public relations and technology executive David Copithorne, blogs became a key marketing tool for his site hearingmojo.com. ...
Sweetriot Takes Soft Approach to Chocolate Marketing
Can you change the world with chocolate? And can you launch a product using only the Web's power to build communities and spread word of mouth? Sweetriot is a small multichannel start-up that aims to do both those things, one sweet tooth at a time. ...
Pull Double Digit Response Rates and Close Sales Quickly
Want a big response and quick sales from your next direct marketing effort? Then take your direct mail program to the extreme. When you take things to the extreme many people will love it and a few will hate it. But you won't be ignored. What do I mean by extreme? Keep reading....
Tips & Teasers
Moneris Solutions, Inc., an electronic transaction processor, has launched a gift card program tailored to small business. To learn more, visit http://www.monerisusa.com....
Microbrewery Tries Online Approach
New England Brewing Co. is heavily restricted both legally and financially in how it can advertise. So Rob Leonard, owner and brewmaster at the 17-year-old beer maker has engaged New Haven's Heavybag Media to get the word out both online and offline beginning this month....
Microbrewery Tries Online Approach
DIRECT Tips is a bi-weekly e-newsletter that targets more than 200,000 small business professionals. It provides the latest marketing research, trends, analysis and insights to help these executives maximize their strategies and succeed in their marketplaces....
Tips & Teasers
ConnectMeVoice, a provider of small business phone system solutions, has relaunched its Web site....
Site uses search to help grooms gift their best men
There's no shortage of marketers wanting to help brides prepare for their big day. But what about the grooms? Don't they want the same treatment? Ramin Ramhormozi thinks so. He's developed Groomstand.com, a site that offers personalized gifts for the husband-to-be's best men. ...
Emotion runs high in direct mail copy
Emotion is a key tool in direct mail. When writing a sales letter you have to appeal to the emotional triggers that will hook your prospect. ...
Wellbaskets.com Takes the Healthy Approach
WellBaskets offers gift baskets targeted for patients suffering from illnesses including heart disease, cancer, arthritis and diabetes. What's more, it tailors them for occasions ranging from anniversaries, weddings and holidays. The baskets range in price from less than $30 to more than $75. ...
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