Tips and Hints—But No Clue What to Do!
A sign of how ineffective the training of direct marketers has become is the plethora of tip booklets, articles and books that guide DM professionals today. If you want something printed in a direct marketing publication; you need only follow the current title formula: odd number + secrets + specific area....
Xtremez.com Optimizes Site to Find More Converts
Say you run a fairly successful small niche Web site but notice over and over again that you're losing a lot of customers just as they get to the checkout page....
TruckersB2B Accelerates Direct Mail Volume
TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year....
15% Response? It's Easy In A Small, Specialized Business
The benefits of owning a small business are many. They include being your own boss, making decisions on your own, and providing for your own financial future....
Promotional Firm Tries E-Mail Newsletter
Joseph Leeb Enterprises Inc. is a small business with annual sales of $5 million. But it faced the same challenge as many larger firms: How do you communicate with customers on an ongoing basis? ...
USPS Helps Small Businesses Go Direct
Say you own a small business and want to start marketing through direct mail but you don't know where to start. The U.S. Postal Service wants to help, with services like the free booklet "The Guide to Mailing for Businesses and Organizations." It will tell you what services are available -- and how to save money on them. ...
New Businesses Aren't Necessarily Bad Credit Risks
Many direct marketers avoid targeting businesses less than three years old, writing them off as unpredictable, risky bets. Perhaps the new company's credit file is thin, or it has high start-up costs. Or a start-up's credit file is not considered deep enough....
Mind Your Creative—Tips on Catalog Design
Most catalogers have a formula for designing a catalog that’s essentially set in stone and quickly achieved via template management, an electronic approach that automates many of the artists’ tasks. Timewise, this is a good thing....
Firm Hopes to Draw More Small Firms to Co-ops
Image Publishing is looking to collect at least $2 million in revenue this year from its cooperative mailings to small businesses, says company director Sunil Patel....
A Clear Path to Higher Response
Transparency can pay dividends for some mailers. In fact, it can even double normal response rates, which are high to begin with. ...
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