At Sword’s Points
Weapons of mass destruction have rendered the usual career paths for swashbucklers irrelevant, if not obsolete. What is a poor swordsman (or woman) to do? ...
Bringing Home the Bacon
For most small direct marketers the problem is getting customers for their products. La Tienda has the customers and the product. ...
CRM without Software
A newcomer to direct marketing, who has never sold a product or service in retail or by mail, might get the impression that CRM is a methodology governed by a software system. ...
Tips and Teasers
John Battelle's The Search (Portfolio, 2005) is more than just a review of search engine technology in general and Google in particular. Battelle analyses both the practical and philosophical implications of the technology. ...
Apothecary at Large Provides Custom Spells over the Web
In the old days, when Prince Ivan needed a magical gizmo to defeat an ogre or a giant, he went over the bridge and through the woods to visit Baba Yaga, a witch whose house danced a slow mazurka on three chicken legs....
Web Sales Help Ugandan Poverty Eradication Project
The purchase of a $10 hand-crafted beaded single-strand necklace could provide the beader, a woman living in poverty in Uganda, with the rent for one month....
On Saving Money: Really?
Third quarter numbers aren’t so good. What’s new? Except for once again, ‘tis the season to panic....
Click Fraud: How to Spot It; How to Stop It
Click fraud is a challenging problem for small direct marketers, but not as big a problem as the press has made out. Understanding what click fraud is, how to identify it and how to address it is key.<...
Jewish Gift Baskets Put Culture over Kitsch
With 22 years in direct marketing agencies, including ten running her own shop, DMTG, with her husband, Joshua, Joan Moritz thought she knew all there was to know about direct marketing....
Making Conversation Pieces a Conversation Piece
Michael Irwin is responsible for former president Bill Clinton's saxophone. No, not that saxophone. A customized telephone manufactured from a saxophone. ...
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