The 'Marshall Plan' For Customer Aftercare
As small business owners and marketers, very few of us will have the same weekly, face-to-face opportunity as Marshall to make our customers feel valued and appreciated. And yet if we're smart we'll make sure we have our very own "Marshall" plan in effect. ...
Tips and Teasers
HispanicSMB.com will join Admixture's multicultural online ad network. ...
Web Site Markets Beauty Products for Pets
Renee Ryan, an executive in the beauty industry and a dog lover, saw a need she felt others had missed. ...
Site Markets Discounted Supplements
In 2001, Joshua Smith got sick of leaving his home in Arkansas to work part of the year on the oil rigs in Prudhoe Bay, AK and decided to devote himself full time to selling supplements on the Web....
Write Your Way to Better Customer Service
As a business owner, you know the importance of developing and maintaining positive customer relationships. In fact, most businesses do a pretty good job when dealing with customers face-to-face. But too often, business owners and their employees fail to recognize that the written communications they send can significantly affect how customers feel about the business....
Mandinez.com Offers Mandala-Inspired Clothing
Actress, model and designer J. Callendar has an abiding passion for mandala meditation and artwork. After a short stint selling products inspired by the technique, last January she created Mandinez.com to sell her wares....
Improve Your Mailing List Program
Experienced marketers are already mailing their early fall and Christmas promotions. As a former list broker, I'd like to offer some basic list information for small businesses that are less familiar with direct mail....
Using Controls to Plan and Evaluate
One of the most effective ways businesses and marketers can improve profitability and identify the marketing function's contribution to the bottom line is through the use of controls to measure and improve the performance and accountability of ongoing sales initiatives. ...
Tips & Teasers
Most small business owners consider healthcare issues key in determining their vote for the 2008 presidential election, according to a recent survey conducted by online payroll service SurePayroll. ...
Web Site Markets Sheets to Students
When Peggy Allen and Ronda Pierson were sending their children off to college a couple of years ago, they were appalled at the low quality and wrongly sized sheets available for dormitory beds. This led the pair, both former executives at Lifetime Television, to found an online operation dedicated to this supplying this niche market. ...
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