Caffeine Helps Small Businesses Run Their Own Big Prize Games
Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons just like the big brands....
Insightful Articles Can Be Effective Lead Generation Tools
If performed correctly, article marketing is the best sales lead generation technique on the Web today. Unfortunately, many marketers writing articles online fall short in their sales lead generation efforts, because they simply can't get people to visit their sites. ...
Tips & Teasers
Marketing Max has unveiled a new solution designed to help small business owners and operators to market their products and services to the masses, even if they are operating on a shoestring budget....
Web Site Offers Baby Gifts From Around the World
One night a few years ago, a pregnant Andrea McGinty was searching the Web for interesting and unusual items for her soon-to-be-born daughter. She quickly became bored with the similar items she was finding on different sites. ...
The Blog's the Thing for DramaGoodies.com
Theatre lover Angela Mitchell uses blogs to find customers and creative ideas for her website....
Three Questions to Get More People to Read Your Copy
Asking a good question is a highly effective way to open your sales letter or direct response e-mail. And a good question is one that is both attention grabbing and involving. ...
Tips & Teasers
AT&T Inc. has unveiled a number of resources geared to small business owners including free advice, online courses and special offers. For information, visit http://www.att.com/OnwardSmallBiz. ...
The Web is Missouri Pizzeria's Latest Topping
Like just about every other business, Shakespeare's Pizza started a Web site. But the trouble was, the two-store chain – which serves the campus and community surrounding the University of Missouri -- didn't know quite what to do with its online home....
Photo Instruction Site Betterphoto.com Sees Organic Growth
In 1996, Jim Miotke saw a friend compose her final college project on the Web and figured he could do the same sort of thing. But he wasn't content with merely creating a personal Web page. He wanted to design one that dealt with his greatest interest, the art of photography. That led him to launch Betterphoto.com, a Web site that teaches people how to take pictures and use online photo editing programs. ...
The Art of Getting Opened and Being Read
You can write the most brilliant letter, have the most generous and enticing offer and add the most wonderful extras. But if your letter doesn't get opened, all your work is wasted. ...
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