DM DISCIPLINES
Channel SurfingNo Place Like HomeRising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies... Coming Soon?You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong... EFoodSafety.com Launches DRTV CampaignEFoodSafety.com, Inc., a developer and marketers of whole foods and nutritional products, has launched a direct response TV campaign. ... Marketing ROIThe Long and Short of ItPity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer... The Sweet SpotSome people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times... Trone Names Kevin Murphy Head of Strategy and AnalyticsMarketing agency Trone has named Kevin Murphy managing partner and head of analytics and strategy. ... Search/Web MarketingDirect MailCRM/Database MarketingCreativeLists/Data |
E-mail MarketingE-mail Increasingly Blurs Work, HomeWhile e-mail is increasingly blurring the lines between Americans’ work and home lives, it has also led to more flexibility and most workers don’t believe it has added significantly to their overall workload... Silverpop Adds Social Networking FeatureE-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology... Suicide Spammer was Drug, Alcohol Free: AutopsyEddie Davidson, the fugitive spammer who apparently shot and killed wife, child and himself in July, was drug and alcohol free when the murder/suicide occurred, according to his autopsy report... Print/ProductionDRTV/RadioInsert MediaDR PrintTelemarketing |
