Channel Surfing
Channel Surfing
No Place Like Home
Rising costs and dwindling budgets are making it hard for business marketers to attend and run events. So instead of going on the road, many companies...
Coming Soon?
You can watch David Beckham score goals in Los Angeles, but if you want him on your mobile phone reminding you to say goodbye, you'll have to go to Hong...
EFoodSafety.com Launches DRTV Campaign
EFoodSafety.com, Inc., a developer and marketers of whole foods and nutritional products, has launched a direct response TV campaign. ...
Cyber Stumping
In case you missed it, something very interesting happened in December at Barack Obama's rally in Columbia, SC. A viral marketing event broke out. The...
Now What?
The combination of unlimited choice and the ability to find anything and everything quickly has shifted the power from direct marketers to their customers....
The Cross-Channel Advantage
The retail market has changed dramatically in recent years. Today just about every company that wants to stay relevant to its customer base is multichannel. This has made it essential for retailers of every stripe to optimize technology and business disciplines on the Web, in print catalogs, in brick-and-mortar stores — and beyond....
All for One
A business-to-business client recently wanted to run an integrated campaign with one clear goal: Get 500 qualified leads. Not 500 responses, mind you,...
Some Do.com, Some Don't.com
A new survey by the Pew Internet & American Life Project shows that while 31% of American adults get lots of productivity and satisfaction out of using Internet-connected technology, 20% use such devices grudgingly — and almost half could care less...
Of Monkeys and Men
In early May, researchers from the Yerkes National Primate Research Center found a possible correlation between human speech and the gestures of chimpanzees....
GET Interactive Working on DR Product Placement Promotions
Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices. ...
The More The Merrier?
Working in a multichannel marketing environment means having to deal with a variety of vendors. So how can everyone involved be kept happy? We asked Jim Wheaton, co-founder and principal at Chicago-based strategic CRM firm Wheaton Group, for his thoughts....
Mobile Action Heroes
If David Hasselhoff downloads videos to his mobile, we know what's at the top of his playlist: Hammer & Coop. The short films promoting the 2007 Mini...
Cutting Channel Conflict
Channel conflict can be a huge stumbling block on the way to B-to-B integrated marketing success. Here are some tactics that might work for you. Give...
Easier Said Than Done
It sounds deceptively simple. To increase business-to-business leads and sales, all you have to do is make four rights: right people, right offer, right...
Click the Vote
If the 2008 presidential candidates really want to reach voters, they'll focus their attention online. Sure, TV, radio and newspapers are still important....
Yahoo Forms Alliance for Interactive TV Advertising
Yahoo Inc. has formed a strategic mobile advertising alliance with MobiTV Inc. that's expected to lead to interactive TV promotions. ...
Letter Perfect
Overstock.com has a tag line It's all about the O. But with help from Teradata, Overstock has added four more letters to its lexicon: E, as in mail, and...
Scare Tactics
To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn't afraid of marketing plans going...
See-Worthy Mobile Video
Lots of things make mobile video campaigns tricky. Many current phones can't launch video clips automatically, and many wireless networks can't transmit...
Movies Unlimited Cobrands Catalog with Cable Network
(Multichannel Merchant) DVD and video merchant Movies Unlimited and cable channel Turner Classic Movies (TCM) have teamed up for a cobranded catalog. The 832-page catalog sells a broad range of discs, including classics from the '30s, '40s, and '50s, rare B westerns, Japanese animation, and television shows. ...
DRTV Gets Some Respect
When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins...
The Close Makes the Man
These are the new leads. These are the Glengarry leads. And to you, they're gold. And you don't get them. Because to give them to you is just throwing...
