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The 2008 Caples Winners
Mar 10, 2008 8:14 AM
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This Month in Direct Magazine
Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue


This is the full list of the 2008 Caples International Awards winners:

 

••••••••••••Print Winners••••••••••••

 

Print Ad: Consumer

Second Place

0314

Entry Name            Platinum Human Testing Program

Creative Director            Warren Brown

Copywriter            Richard Morgan

Art Director            Simon Langley

Agency BMF

            Pyrmont  Australia

Client   Lion Nathan Australia

 

 

 

••••••••••••Direct Mail Standard Winners••••••••••••

 

Direct Mail Standard: Consumer/Under $400/M

Second Place

0271

Entry Name            Lost Item No. 309

Creative Director            Ralf Skiba

Copywriter            Ramona Peglow

Art Director            Anke Böcker

Agency Rapp Collins

            Hamburg  Germany

Client   CAP Customer Advantage Program GmbH

 

Direct Mail Standard: Consumer/Under $400/M

Second Place

0281

Entry Name            Red X Club

Creative Director            Andreas Klemp

Copywriter            Uwe Schatz

Art Director            Malte Schleemilch

Production Manager            Ines Thomas

Agency Heye, 121 GmbH

            Unterhaching  Germany

Client   Kabel Deutschland Vertrieb und Service GmbH & CoKG

 

Direct Mail Standard: Consumer/Under $400/M

Second Place

0343

Entry Name            Ardbeg Beastie

Creative Director            Dave Mullen

Copywriter            Rebecca Wood

Production Managers            Debbie Lee

            Laetitia Drexler

Agency Story

            Edinburgh  UK

Client   The Glenmorangie Company

 

Direct Mail Standard: Consumer/Under $400/M

Second Place

0632

Entry Name            Coaster

Creative Director            Gavin McLeod

Copywriter            Dustin Lane

Art Director            Shane Bradnick

Production Manager            Joe Revill

Agency M&C Saatchi Sydney

            Sydney  Australia

Client   Optus

 

Direct Mail Standard: Consumer/Under $400/M

Third Place

0367

Entry Name            Wet Paper

Creative Directors            Eva Santos

            Xavi Lardin

Copywriter            Xavi De La Cruz

Art Director            Gerard Thomas

Agency CP Proximity

            Madrid  Spain

Client            AGBAR

 

Direct Mail Standard: Consumer/Under $400/M

Third Place

0381

Entry Name            Flat rubber doll

Creative Director            Marcus Jackson

Copywriter            Hironori Tominaga

Art Director            Takahisa Hashimoto

Agency            OgilvyOne Japan

            Tokyo  Japan

Client            TOKYO-YOGA.com

 

Direct Mail Standard: Consumer/Under $400/M

Third Place

0635

Entry Name            Scam Letter

Creative Director            Gavin McLeod

Copywriter            Dustin Lane

Art Director            Shane Bradnick

Production Manager            Joe Revill

Agency M&C Saatchi Sydney

            Sydney  Australia

Client   Optus

 

Direct Mail Standard: Consumer/Under $400/M

Third Place

0641

Entry Name            Not for Everyone

Creative Director            Gavin McLeod

Copywriter            Dustin Lane

Art Director            Shane Bradnick

Production Manager            Jen Cuthbert

Agency M&C Saatchi Sydney

            Sydney  Australia

Client   Audi

 

Direct Mail Standard: Consumer Non-Profit/Under $400/M

Third Place

0089

Entry Name            blind

Art Director            Peter Ahr

Production Manager            Simone Sacherer

Agency wob AG

            Viernheim  Germany

Client            Blindenbund Hessen e.V. / Blind Society of Hesse

 

Direct Mail Standard: Business/Over $500/M

Second Place

9007

Entry Name            Stamps

Creative Directors            Deneke von Weltzien

            Oliver Voss

Copywriter            Fabian Frese

Art Director            Christian Kroll

Agency Jung von Matt AG

            Hamburg  Germany

Client            Gebrueder Mey GmbH & Co. KG

 

 

 

••••••••••••Direct Mail Dimensional Winners••••••••••••

 

Direct Mail Dimensional: Consumer/Under $5 Each

First Place

0066

Entry Name            Shots

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client   Editora Abril

 

Direct Mail Dimensional: Consumer/Under $5 Each

First Place

0649

Entry Name            BMW Walnut Blast DM Pack

Creative Director            Gavin Simpson

Copywriter            Jason Drilon

Art Director            AJ Dimarucot

Production Manager            Allan Bargo

Agency            Ogilvyone Worldwide, Manila

            Makati City  Philippines

Client   BMW Philippines Corporation

 

Direct Mail Dimensional: Consumer/Under $5 Each

Second Place

0277

Entry Name            Quarkbuster!

Creative Director            Ute Lange

Art Director            Anne-Kathrin Lüders

Production Manager            Hannah Baumann

Agency Rapp Collins

            Hamburg  Germany

Client   Adobe

 

Direct Mail Dimensional: Consumer/Under $5 Each

Third Place

0371

Entry Name            Oil My God!!! A Magic Change

Creative Directors            Fran Guijarro

            Gustavo Pino

Art Directors            Alfredo Ustara

            Jorge Luis Morejon

Agency CP Proximity - Red Pentamark

            Madrid  Spain

Client            Chrysler Jeep Dodge After Sales

 

Direct Mail Dimensional: Consumer/Under $5 Each

Third Place

0765

Entry Name            Neighbours

Creative Director            Tan Kien Eng

Copywriter            Valerie Chen

Art Director            Theresa Tsang

Design  Adeline Chew

Agency Arc Worldwide/Leo Burnett Advertising

            Kuala Lumpur  Malaysia

Client   YTL Land

 

Direct Mail Dimensional: Consumer Non Profit/Under $5 Each

Second Place

0104

Entry Name            Death Certificate

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client            UNICEF

 

Direct Mail Dimensional: Consumer/Over $5 Each

First Place

0362

Entry Name            Implants

Creative Director            Jason Williams

Copywriter            Andrew Woodhead

Art Director            Richard Walker

Production Manager            Gary Arnas

Agency Leo Burnett

            Melbourne  Australia

Client   Suzuki

 

Direct Mail Dimensional: Consumer/Over $5 Each

Second Place

0114

Entry Name            Renovation

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client            Brentwood

 

Direct Mail Dimensional: Consumer/Over $5 Each

Second Place

0150

Entry Name            Under The Mattress

Creative Director            Esteban Lorenzut

Art Director            Oscar Díaz Governa Jr.

Agency CP Comunicacion Proximity

            Buenos Aires  Argentina

Client   Banco Privado

 

Direct Mail Dimensional: Consumer/Over $5 Each

Second Place

0399

Entry Name            Whip it.

Creative Directors            Matthew Kwan

            Shayne Pooley

Copywriter            Raj Dutta

Art Director            Chris Wong

Agency            OgilvyOne Worldwide Hong Kong

            Hong Kong  Hong Kong

Client   Hong Kong Jockey Club

 

Direct Mail Dimensional: Consumer/Over $5 Each

Second Place

0518

Entry Name            Prickle Mailing

Creative Director            Martin Drust

Copywriter            Angela Gillmann

Art Director            Andrea Schlaffer

Agency Tribal DDB

            Hamburg  Germany

Client            Volkswagen AG

 

Direct Mail Dimensional: Consumer/Over $5 Each

Third Place

0424

Entry Name            Buff it? Or bash it?

Creative Director            Frazer Howard

Copywriter            Jimmy Thompson

Art Director            Tim Waltho

Production Manager            James Denney

Agency EHS Brann Cirencester

            Cirencester  UK

Client   Volvo Cars UK Ltd

 

Direct Mail Dimensional: Business Non-Profit/Under $5 Each

Second Place

0197

Entry Name            Children's mobile, "Sofia Model"

Creative Directors            Christine Abbel

            Michael Koch

Copywriter            Markus Toepper

Art Director            Thomas Knopf

Agency            OgilvyOne worldwide GmbH

            Frankfurt  Germany

Client   Prijateli

 

Direct Mail Dimensional: Business Non-Profit/Under $5 Each

Second Place

0316

Entry Name            Collar Pack

Creative Director            Dylan Taylor

Copywriter            Tim Wood

Art Director            Jun Harada

Agency BMF

            Pyrmont  Australia

Client   Guide Dogs

 

Direct Mail Dimensional: Business Non-Profit/Under $5 Each

Third Place

0267

Entry Name            The Sack

Creative Director            Carol Roche

Copywriter            Fazlee Sabbaruddin

Art Director            Yong Lai Yin

Production Manager            Janet Lau

Agency Rapp Collins Malaysia

            Kelana Jaya  Malaysia

Client   SOS Rhino

 

Direct Mail Dimensional: Business/Over $5 Each

First Place

0106

Entry Name            Trophy

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client            Comunique-se

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place and COURAGEOUS CLIENT

0113

Entry Name            Underwear

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client            Mercedes-Benz Bank

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0115

Entry Name            Hair

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client            Comunique-se

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0233

Entry Name            Coffin

Creative Director            Tan Gout Nee

Copywriter            Justin Olding

Art Director            Tan Gout Nee

Production Manager            Sharon Adams

Agency            Clemenger Proximity

            Melbourne  Australia

Client   Hyne

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0268

Entry Name            Homing Pigeon

Creative Director            Marcio Salem

Copywriter            Marcio Salem

Art Directors            Felipe Pavani

            Flavio Takahashi

Agency Salem

            São Paulo  Brazil

Client   Salem

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0430

Entry Name            Voodoo Kit

Creative Director            Maurizio Maresca

Copywriter            Alessandro Sabini

Art Director            Paolo Troilo

Agency Arnold Worldwide Italy

            Milan  Italy

Client   Arnold Worldwide Italy - Arnold Guerrilla Division

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0469

Entry Name            b•original

Copywriter            Sebastian Franck

Art Director            Bo Møller Jensen

Agency            Magnetix

            Copenhagen  Denmark

Client   Fritz Hansen A/S

 

Direct Mail Dimensional: Business/Over $5 Each

Third Place

0505

Entry Name            ARMCHAIRBALL

Creative Directors            David Palacios

            Urs Frick

Copywriter            David Palacios

Art Director            José Carlos Gómez

Agency            Zapping/M&C Saatchi

            Madrid  Spain

Client   RTVE Commercial (Spanish Television)

 

 

 

••••••••••••Direct Mail Customer Retention Winners••••••••••••

 

Direct Mail Customer Retention: Consumer

Second Place

0293

Entry Name            Vodafone Welcome Pack

Creative Director            Chris Hunter

Copywriter            Graham Wiremu

Art Director            Mark Cole

Production Manager            Zoe Taberner

Agency Rivet

            Auckland  New Zealand

Client            Vodafone New Zealand

 

Direct Mail Customer Retention: Consumer

Second Place

9010

Entry Name            Crackling Mailing

Creative Director            Joachim Glawion

Copywriter            Markus Rieser

Art Director            Renee Reust

Agency            DRAFTFCB KOBZA

            Vienna  Austria

Client            Tanzquartier

 

Direct Mail Customer Retention: Consumer

Third Place

0280

Entry Name            Red X Club

Creative Director            Andreas Klemp

Copywriter            Uwe Schatz

Art Director            Malte Schleemilch

Production Manager            Ines Thomas

Agency Heye, 121 GmbH

            Unterhaching  Germany

Client   Kabel Deutschland Vertrieb und Service GmbH & CoKG

 

Direct Mail Customer Retention: Business

Second Place

0286

Entry Name            Idea Graveyard

Creative Director            Andreas Klemp

Copywriter            Ole Suraj

Art Director            Judith Baumgartner

Production Manager            Jürgen Graf

Agency Heye, 121 GmbH

            Unterhaching  Germany

Client   Getty Images Deutschland GmbH

 

 

 

••••••••••••Out of Home Winners••••••••••••

 

Out of Home: Consumer

First Place

0504

Entry Name            Training Wheel

Creative Directors            Uschi Henkes

            David Palacios

Copywriter            Fran Castillo

Art Director            Luis Rodriguez

Agency            Zapping/M&C Saatchi

            Madrid  Spain

Client   Mapfre Car Insurance

 

Out of Home: Consumer

Second Place

0296

Entry Name            Your perfect match

Creative Director            Chris Hunter

Copywriter            Rob Banks

Art Director            Tony Clewett

Production Manager            Marcel De Ruiter

Agency Lowe-Rivet

            Auckland  New Zealand

Client            nzdating.com

 

Out of Home: Consumer

Third Place

0315

Entry Name            Platium Human Testing Urinal Device

Creative Directors            Dylan Taylor

            Warren Brown

Copywriter            Richard Morgan

Art Director            Simon Langley

Agency BMF

            Pyrmont  Australia

Client   Lion Nathan Australia

 

Out of Home: Consumer

Third Place

0710

Entry Name            Unexpected Doors

Creative Directors            Alfonso Marian

            Monica Balanzategui

Copywriter            Miluska Castillo

Art Director            Marta Ares

Agency            Shackleton

            Madrid  Spain

Client            University San Pablo - CEU

 

 

 

••••••••••••Collateral/Alternative Media Winners••••••••••••

 

Collateral/Alternative Media: Consumer

First Place

0294

Entry Name            Stella Artois Fight Club Campaign

Creative Director            Josh Moore

Copywriter            Olivia Wagner

Art Director            Helena Karlbom

Production Manager            Matt von Trott

Agency Lowe and Rivet

            Auckland  New Zealand

Client   Stella Artois

 

Collateral/Alternative Media: Consumer

First Place

0361

Entry Name            There's No "I" In Carriage

Creative Director            Jason Williams

Copywriter            Andrew Woodhead

Art Director            Richard Walker

Production Manager            Gary Arnas

Agency Leo Burnett

            Melbourne  Australia

Client   Connex

 

Collateral/Alternative Media: Consumer

Second Place

0687

Entry Name            Hype Gallery

Creative Director            Valentin Eick

Copywriter            Martin Niemeyer

Art Director            Christoph Böckelmann

Production Manager            Matthias Peters

Agency Publicis Hamburg

            Hamburg  Germany

Client   Hewlett Packard GmbH

 

Collateral/Alternative Media: Consumer Non-Profit

Second Place

0071

Entry Name            Pencil Pack

Copywriter            Barney Cockerell

Art Director            Nick Platt

Production Manager            Peter Gettins

Agency            WWAV Rapp Collins

            London  UK

Client            NSPCC

 

 

 

••••••••••••Electronic/Interactive Winners••••••••••••

 

Electronic/Interactive: Website/Consumer

First Place and BEST IN SHOW

0534

Entry Name            Schlämmer's Quest

Creative Director            Amir Kassaei

Copywriter            Jan Hertel

Art Director            Thomas Bober

Agency Tribal DDB

            Hamburg  Germany

Client            Volkswagen AG

 

Electronic/Interactive: Website/Consumer

Second Place

0023

Entry Name            U-Starvin.com 2007

Creative Director            Brian Nash

Copywriter            David Littlejohn

Art Directors            Daniel Holmes

            Mike Brooks

Agency            Draftfcb

            Chicago, IL  USA

Client   Kraft Foods, Inc.

 

Electronic/Interactive: Website/Consumer

Second Place

0747

Entry Name            Too much pleasure

Creative Director            Samuel GION

Art Directors            Rémi JAMIN

            Audrey TAMIC

Agency            Proximity BBDO

            Boulogne-Billancourt  France

Client            MANIX

 

Electronic/Interactive: Website/Consumer

Third Place

0298

Entry Name            Genesis Energy ElectroCity

Creative Director            Chris Hunter

Copywriter            Tom Markham

Art Director            Tom Markham

Production Manager            Emma Simpson

Agency Rivet

            Auckland  New Zealand

Client   Genesis Energy

 

Electronic/Interactive: Website/Consumer

Third Place

0365

Entry Name            iwanttoseeaghost.com

Creative Directors            Enric Nel-Lo

            Hugo Olivera

Art Directors            Jaume Leis

            Jordi Ramon

Agency CP Proximity

            Madrid  Spain

Client            DEAPLANETA

 

Electronic/Interactive: Website/Consumer

Third Place

0532

Entry Name            Congratulations!

Creative Director            Friedrich von Zitzewitz

Copywriter            Jan Hertel

Art Director            Michael Blendow

Agency Tribal DDB

            Hamburg  Germany

Client            Volkswagen AG

 

Electronic/Interactive: Website/Consumer

Third Place

0700

Entry Name            unlearn relearn

Creative Director            David Nobay

Copywriter            Steve Jackson

Art Director            Noah Regan

Agency Saatchi & Saatchi

            Sydney  Australia

Client   Lexus

 

Electronic/Interactive: Website/Consumer

Third Place

0746

Entry Name            The nightmares

Creative Director            Samuel GION

Art Directors            Rémi JAMIN

            Audrey TAMIC

            Victor BERBESSON

Agency            Proximity BBDO

            Boulogne-Billancourt  France

Client   IKEA

 

Electronic/Interactive: Website/Consumer Non-Profit

First Place

0075

Entry Name            Pimp Our Ads

Creative Directors            Marco Eychenne

            Simon Lee

Copywriter            Anna Karena

Art Director            Chris Perry

Agency            Lavender*

            Sydney  Australia

Client   Road Traffic Authority of NSW

 

Electronic/Interactive: Website/Consumer Non-Profit

Second Place

0370

Entry Name            Slow Down Climate Change

Creative Directors            Enric Nel-Lo

            Ruben Martinez

Copywriters            Marc Martinez

            Nerea Cierco

Agency CP Proximity

            Madrid  Spain

Client            Fundacion Natura

 

Electronic/Interactive: Website/Consumer Non-Profit

Third Place

0637

Entry Name            Make Poverty History

Creative Director            Gavin McLeod

Copywriters            Dave Lucas

            George Shaw

Art Director            Susan Dearn

Agency M&C Saatchi Sydney

            Sydney  Australia

Client   Optus

 

Electronic/Interactive: Website/Business

First Place

0194

Entry Name            The Analogue Spam Shredder

Creative Director            Michael Kutschinski

Copywriter            Ulf Schmidt

Art Directors            Ralf Zimmermann

            Uwe Jakob

Agency            OgilvyOne worldwide GmbH

            Frankfurt  Germany

Client   Cisco Systems GmbH

 

Electronic/Interactive: Website/Business

Second Place

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