Ogilvy Worldwide's digital and direct marketing division, OgilvyOne has been selected to serve as the agency of record for Sears Holdings Corp., the parent company of Kmart and Sears, Roebuck and Co.

OgilvyOne will provide direct marketing and customer relationship management services, including direct mail and e-mail for Kmart and Sears. OgilvyOne will coordinate account activities from its New York and Chicago offices.

The agency will responsible for the redesign, testing and execution of marketing programs, which were previously handled by multiple agencies. OgilvyOne will also provide customer segmentation and data analysis services.