Direct Mail

DM DISCIPLINES: Direct Mail

From creative and copy to production and postage, here’s your source for the latest on the media that started the direct marketing revolution.

How to Craft Stronger, More Compelling Offers
Dec 5, 2007 1:42 PM, By Ernest Nicastro
If you want to improve your direct mail response rate, the answer may be as simple as making a better offer. ...

FOCUS on

Testing the Waters
May 1, 2008 12:00 PM, By Larry Riggs
The Recreational Boating and Fishing Foundation's first direct mail campaign is aimed at persuading former fishing-license holders to renew. In March ...

CSG Systems to Acquire DataProse
Apr 18, 2008 7:12 AM
CSG Systems International Inc., a direct marketing services firm, will acquire DataProse Inc., a direct mail and billing statement services company, for $39 million. ...

Mail Promoting Unsecured Loans Rises 42%, Says Study
Apr 11, 2008 9:52 AM
In the fourth quarter, lenders send more direct mail offers for unsecured loan and credit line products than for secured loan and line products, according to a study by market researcher Mintel Comperemedia. ...

Credit Card Mail Falling, Says Study
Apr 4, 2008 8:10 AM
In January, the estimated number of mailings sent by credit card companies dropped another 3% from December, according to a new study from Mintel Comperemedia. ...

Stupid Media Watch: Journal Times Better Get With it
Apr 1, 2008 12:17 PM, By Ken Magill
Quick! Look out the window. What’s that, you ask? It’s flying pigs. Why are pigs flying? Because a consumer newspaper actually ran a well-reasoned opinion piece on direct mail. ...

Idaho Settles With Foreclosure ‘Rescue’ DMer
Mar 28, 2008 7:55 AM
The Idaho attorney general has banned a Florida company that allegedly offers mortgage foreclosure rescue services through direct mail from doing business in the state. ...

Higher Postage and Lower Response Squeeze Direct Mail
Mar 25, 2008 7:43 AM
A report released Monday by the Winterberry Group warns the use of direct mail may diminish as result of rising postage costs and declining response rates, unless the medium is made more efficient. ...

ACMA to Join PostCom
Mar 3, 2008 8:26 AM
The American Catalog Mailers Association (ACMA), a new advocacy group for catalogers, will join the Association for Postal Commerce, or PostCom, and take a seat on its board of directors. ...

Oh, Oprah
Mar 1, 2008 12:00 PM, Beth Negus Viveiros
Sometimes our mail just makes us laugh. Take a recent mailing we received from O magazine. What's the first thing we read on the letter? Market Development ...

Calling All Students
Mar 1, 2008 12:00 PM, Larry Riggs
DeVry University recently sent a mailing to 1.1 million potential students as part of an ongoing rebranding effort. ...

Direct Mail Primer

Check out these articles for tips on making the most out of your mail programs.

Study Outlines Retail E-mail Subscription Best Practices
Aug 1, 2007 8:56 AM
A new study outlines the ideal habits, actions that are out of favor, and emerging best practices among retailers that offer e-mail alerts. ...

Print Boosts E-mail, So Why Are You Doing it Wrong?
Nov 27, 2007 3:01 PM, By Ken Magill
Underwear merchant Bare Necessities recently tested coordinating a postcard campaign with e-mail to a segment of its customer file and saw a 15% increase in revenue. So why aren’t more marketers doing it? And of those who are, why are so many doing it so badly? ...

Seven Basic Tips for Finding Successful Lists
Nov 7, 2007 1:51 PM, By Fred Morath
You've read a lot about improving the performance of rented lists. Here are seven basic tips that you should consider even before you decide to acquire lists for any promotion. ...

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