The Mobile Mob
Jul 1, 2008 12:00 PM, By Len Shneyder
Yes, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with ...

E-NOUGH
Jun 1, 2008 12:00 PM, By Ken Magill
Help! They've got our e-mail addresses and they can't shut up! Those who were masochistic enough to sign up for e-mail from any of the '08 presidential ...

If It Looks Like Spam
Jun 1, 2008 12:00 PM, Ken Magill
A recent court ruling in Illinois has vast implications for direct marketers. And if there's one lesson DMers must take from the decision it's this: Rightly ...

Consumers Prefer E-Mail: Survey
May 21, 2008 7:12 PM
Consumers prefer e-mail as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas. ...

E-mail Killers Strike Again
May 1, 2008 12:00 PM, By Ken Magill
Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked ...

Colorado Governor Signs Anti-Spam Bill
Apr 26, 2008 3:37 PM, By Ken Magill
Colorado Gov. Bill Ritter last week signed an anti-spam bill into law apparently aiming to give Internet service providers and the state’s attorney general a stronger weapon in the fight against spam while staying within the confines of the preemption provisions in the Can Spam Act of 2003. ...

Exclusive: Habeas Getting Shopped Around
Apr 22, 2008 1:49 PM
Investors in e-mail reputation firm Habeas have apparently decided it’s time to get some of their money back ...

Not Again: Anti-Spam Bill Being Crafted in CA
Apr 22, 2008 1:47 PM, By Ken Magill
A bill is working its way through the California legislature that supporters contend would strengthen its anti-spam laws and could go in to effect as early as this fall, the San Francisco Chronicle reported last week ...

Responsys Unveils Relevance Tool
Apr 22, 2008 1:45 PM, By Ken Magill
E-mail software on demand firm Responsys today unveiled a tool the company says will help marketers identify key areas they can work on to improve their e-mail marketing’s relevance ...

One in Five Messages Junked in Q4: Lyris
Apr 22, 2008 1:38 PM, By Ken Magill
Nearly 18% of permission-based e-mail sent in the fourth quarter of 2007 was diverted into recipients’ spam folders, according to the latest deliverability study by e-mail service provider Lyris ...

Consumers Feel in Control With Opt-in E-Mail: Survey
Apr 18, 2008 7:18 AM
Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc. ...