MailChimp Integrates Rendering Tool

E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues.

Dubbed Inbox Inspector, the technology offers a so-called e-mail rendering engine, which the company claims allows its clients to see what their readers will see when they first open their e-mail. It also offers horizontal and vertical preview panes, which is often how people first see their e-mails.

Inbox Inspector also includes a spam filter check to ensure that no content in the body of the campaign or the subject line will trigger spam filters, according to MailChimp.

Inbox Inspector also provides a list of flagged content, according to MailChimp.