E-Zine Articles from Direct MagazineHow to Build Your E-Zine ListPermission to send e-zines or e-mail newsletters to a consumer needs to be proactive and voluntary. The only correct way to get permission to send your e-zine is by having people sign up with the understanding that they want to receive e-mail from you.... How to Write an E-zine Your Subscribers Will Love (or at Least Open and Read)For many marketers, the fastest way to build a house list of opt-in e-mail names and addresses—an absolute necessity for online marketing—is with the offer of a free subscription to an online newsletter or e-zine.... How to Start and Run an E-ZineE-ZINE IQ recently talked with David Fish, CEO of IMN, to get his thoughts on what he calls informative marketing. He believes that an e-zine is “a little bit different than an e-mail blast or event-triggered marketing, although it relates to both of them.” Here’s his personal seminar on what it takes to launch and run an e-zine.... E-zine EducationWE'VE ALL GOTTEN them. Some of us, to our vexation and bewilderment, have produced them: e-mail marketing newsletters that fail to keep recipients opening and clicking over time. Here are some simple things you can do to create an e-zine that looks great, and works even better.... Designing and Formatting E-ZinesYour approach to e-zine design must be fundamentally different from print, direct marketing or even Web page design. The reason is simple: Your customers’ experience with e-mail is fundamentally different than with those other media.... The Pros and Cons of HTML in E-ZinesShould you build your e-zine using HTML or text-only... Tips for Building E-ZinesMarketers who want to develop e-zines -- a.k.a. online newsletters -- would do best just to launch them quickly, despite imperfections, and smooth them out later, according to Bob Bly, direct marketing copywriter and e-zine developer.... The New E-zine MetricToday, CMOs are demanding more from metrics they use every day. Open rates and clickthroughs are only part of the equation: They need to know if the e-zine is contributing to actual sales. And it'd help if they could see if and how customers are interacting with the content.... E-Zine Resources on the WebThe Ezine DirectoryThe Ezine Directory is a free resource for ezine publishers and subscribers, and lists thousands of the best email newsletters available on the Internet.... EmailUniverseEzine Strategies for Email Newsletter Publishers covering issues such as e-zine content, formatting, list management, promotion and revenue, with resource reviews and interviews with E-zine experts.... Ezine ArticlesA searchable Internet article directory with hundreds of articles on the subject of ezines. And you can submit articles from your ezine.... |
E-Zine Case HistoriesSmall Pediatric E-Zine Gets the Job DoneIt's short and sweet but it gets the job done. The pediatric e-zine sent out by Dr. William Sears reaches roughly 20,000 subscribers without the bells and whistles used by many e-mail newsletters.... The E-zine for CinephilesNew York's Film Forum is using their e-zine to capitalize on their online ticket sales success.... Daydreaming with Leading Hotels of the World's E-ZineEveryone dreams of posh accommodations in exotic locales. And since it doesn’t cost anything to dream, Leading Hotels of the World has found a growing audience for its e-zine.... The Bombay Company Builds an E-zine ProgramIn 1978, when Brad Harper started The Bombay Company it was strictly a mail-order company. Almost 30 years and almost 500 retail outlets later, the firm is reaching out to its customers in a new way—through e-zines. And it has plenty to talk about.... Volkswagen Dealer Tests Video in E-ZineA Boston-area Volkswagen dealership is testing a video in the current issue of its e-zine. If successful, the concept will be rolled out to various dealers and brands nationwide, said David Fish, CEO of IMN, creator of the program.... DSW's E-zine Way to LoyaltyShoe retailer DSW Inc. is using a monthly e-zine to connect with its 4.5 million active loyalty program members.... Red Lobster's E-zine Reels Them InRed Lobster's e-zine ties into their promotional calendar and offers notes from the chefs, information about food, recipes and promotions and special opportunities... PTC Starts E-zine ProgramPTC, A FIRM THAT OFFERS product life-cycle management tools, has launched an e-zine program for its value-added resellers, enabling them to deliver material from a central content database.... |
