Finally—E-mail Marketing News With an Edge…

Welcome to the first issue of Direct’s Magilla Marketing, the weekly marketing newsletter with an edge.

Magilla Marketing’s primary focus will be e-mail, but it will address other issues when they are compelling or important enough for direct marketers.

Each Tuesday, Magilla Marketing will offer two features: The Big Picture, and Endnotes.

The Big Picture generally will consist of one news, analysis or opinion article addressing an important development or issue in e-mail marketing that week. The Big Picture will cover everything from recently released benchmark metrics to regulatory developments and industry trends.

One big difference between Magilla Marketing and its competitors is that this newsletter will be unapologetically pro-marketer while avoiding being a nauseating little toady to vendors and trade associations. If it’s good for the industry Magilla Marketing is for it. If it’s bad, Magilla Marketing’s against it.

You won’t agree with all the opinions expressed in Magilla Marketing, but at least you won’t come away from it feeling like some holier-than-thou, know-nothing, so-called privacy advocate has been waving his index finger at you for 15 minutes.

Meanwhile, Endnotes will offer news snippets from the preceding week and other odds and ends pertinent to the craft.

A quick note about myself: I was founding editor of iMarketing News for its entire existence as a standalone publication. I was DM News’ lead Internet reporter from 1996 to 2003, and was business editor of The New York Sun for a year and a half afterward. In the early’90s I worked in the creative services department of a four-title business-to-business cataloger in the Buffalo, NY area. I also was co-founder of a business-to-business co-op advertising card deck.

If all goes somewhat according to plan, Magilla Marketing’s coverage will be refreshing, easily digestible, intelligent, sometimes smart-alecky, and always interesting.

Lastly, we’re open to feedback—even really mean-spirited letters. In fact, we’ll be more likely to publish the mean ones than the nice ones. So please enjoy Magilla Marketing and fire away when the inclination strikes.

Sincerely,

Ken Magill Editor Magilla Marketing