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Insert media account management activity has been hotter than its usual tepid self during the last few weeks. Several large accounts have moved to new managers, while new programs have come on the market.

PaperDirect appointed the I-Media Division at Belardi/Ostroy to handle its catalog blow-in and package insert programs.

Specialists Marketing Services Inc. has taken over management of Reiman Publication's PIPs targeting buyers of cookbook and other types of books.

Transamerican Auto Parts Co. chose AccuList USA to represent its catalog blow-ins and PIPs for its Performance Products and Four Wheel Drive Hardware divisions, besides introducing some programs.

Astral Direct's Linda Anderson, Music Stand and Characters catalog buyer PIPs have been transferred to Millard Group Inc. to oversee.

CompUSA has launched new blow-in and PIPs managed by List Services Corp.