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Howse Jackson Marketing Ltd. plans to expand a new insert media program for distributing advertising inside of library books in the United Kingdom -- nationwide by the middle of next year.

"Library inserts are innovative, unique and offer audience segments which traditionally can be hard to reach. Using library books as an advertising media provides additional revenue for the libraries to invest in books and therefore allows advertisers to contribute directly to local communities," said in a statement Mark Jackson, business development director at Howse Jackson Marketing, a list and insert media firm based in Aylesbury, U.K.

Separate programs for county libraries have been launched in partnership with Brandspace CMS, a promotional space buying service based in London. Howse Jackson is managing the programs and arranging for placement of inserts in half a million books borrowed.

Each month a new insert media campaign will be launched. Library patrons will receive only one insert, regardless of the number of books borrowed. The maximum weight of inserts accepted will be 9 grams.

Based on its expansion plans, Howse Jackson expects to be distributing more than 3 million inserts per month by the middle of 2008.

The data card price runs the equivalent of $94/M and brokers are being offered a 10% commission.