MAG to Handle Insert Media for Elephant Group

Elephant Group has hired Media Advisors Group (MAG) to serve as its agency of record to negotiate and manage the company's $17 million advertising budget with a focus on insert media.

Elephant Group serves as the sales arm for many Fortune 400 companies. It sells Internet broadband, video, cable and other services.

"We were looking for an agency to complement our online initiatives, engaging offline media such as print, direct mail, insert media and DRTV," said in a statement Mike O'Hara, executive vice president for sales and marketing at Elephant Group.

MAG is a Brewster, NY-based marketing agency that offers services for insert media, list management and brokerage and database services