DM Disciplines: Integration
All Mixed UpCreating an effective campaign in today's chaotic, competitive multichannel marketing environment is anything but easy. But you stand a much better chance... Go All the WayYou may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology... Research Firms Integrate Offline and Mobile DataTwo marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning. ... Straight Advice for Tough TimesIf you're a multichannel marketer in challenging economic times, it pays to think beyond your own four walls…or two covers…or URL…or whatever the case may be. At the Direct Marketing Association's recent Catalog on the Road Day in Cambridge, MA, speakers shared their ideas on cost-effective ways to build bonds (and sales) with existing customers and prospects.... TUNE TOWNThe Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song.... Blue Jean BuzzGodes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online... Stupid Catalog Watch: You Don’t Have a What?So guess what Make Life Easier doesn’t have: An e-commerce enabled Web site. Yes, the cataloger has a Web site, but customers—or should I say, would-be customers—can neither browse products nor place orders on it. No kidding.... PUBLIC OUTCRYMaybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The... Networking OpportunitySure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of... Social CapitalHey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media... Go to Integration Archives |
