Go All the Way
Apr 1, 2008 12:00 PM, Grant A. Johnson
You may recall a few or marketing campaigns that received industry accolades for message consistency across channels, clever use of online technology ...

Research Firms Integrate Offline and Mobile Data
Apr 1, 2008 7:58 AM
Two marketing research firms M:Metrics and Mediamark Research & Intelligence (MRI) have formed a partnership to offer integrated data for offline and mobile marketing media planning. ...

Straight Advice for Tough Times
Mar 1, 2008 12:00 PM, By Beth Negus Viveiros
If you're a multichannel marketer in challenging economic times, it pays to think beyond your own four walls…or two covers…or URL…or whatever the case may be. At the Direct Marketing Association's recent Catalog on the Road Day in Cambridge, MA, speakers shared their ideas on cost-effective ways to build bonds (and sales) with existing customers and prospects. ...

TUNE TOWN
Mar 1, 2008 12:00 PM, By Beth Negus Viveiros
The Branson Lakes Area Chamber of Commerce and Convention and Visitors Bureau is using a coordinated program of DRTV, radio, Web and print to invite both tourists and business travelers to hear its song. ...

Blue Jean Buzz
Mar 1, 2008 12:00 PM, Beth Negus Viveiros
Godes cited Lee Jeans as one company that generated terrific word of mouth for its brand. A few years ago the company connected with players on online ...

Stupid Catalog Watch: You Don’t Have a What?
Feb 5, 2008 2:21 PM, By Ken Magill
So guess what Make Life Easier doesn’t have: An e-commerce enabled Web site. Yes, the cataloger has a Web site, but customers—or should I say, would-be customers—can neither browse products nor place orders on it. No kidding. ...

PUBLIC OUTCRY
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Maybe you're an avid fan of Charlie Rose. Or perhaps Curious George holds more sway in your home. Either way, Eight/KAET wants to connect with you. The ...

Networking Opportunity
Feb 1, 2008 12:00 PM, By Beth Negus Viveiros
Sure, online social networking is all the rage. But remember good old-fashioned in-person events, where human beings interacted face to face instead of ...

Social Capital
Jan 1, 2008 12:00 PM, By Beth Negus Viveiros
Hey, big spender! Wanna spend some time with me... online? More and more, financial services marketers are using viral video and other social networking media ...

A Corny Idea
Jan 1, 2008 12:00 PM, Beth Negus Viveiros
If you had the man considered the world's first popcorn chef in your employ, what would you do? Dale and Thomas knew the answer was obvious make him a ...