Focus Worldwide Forms Alliance with Latin Lists
Apr 14, 2008 6:04 AM, By Jim Emerson
Focus Worldwide, the new international division of Focus USA, has entered a strategic alliance with Latin Lists, of Caracas, Venezuela. It is the first of several being formed by the U.S. company. ...

Indicia Buys Entire
Apr 11, 2008 9:49 AM
Indicia, a database marketing agency, has bought direct marketing agency Entire for an undisclosed sum. ...

F+W Publications Appoints MeritDirect to Manage Lists
Apr 11, 2008 9:35 AM
MeritDirect has been selected to represent a dozen magazine subscription lists and two master files for F+W Publications Inc., effective April 15. ...

Text-Messaging Service Ties Keywords to Targeting
Apr 8, 2008 4:34 AM, By Jim Emerson
1Touch Marketing has introduced a new direct response text-messaging service with applications for lead generation prospecting, building databases and targeting outbound promotions to cell phone users. ...

InfoUK to Launch Business Database at DM Fair
Apr 1, 2008 7:52 AM
InfoUK and a separate subsidiary ORC International have developed a database of businesses based in the United Kingdom that will be introduced during the International Direct Marketing Fair in London at the end of April. ...

Ken Altman Starts List Company
Mar 31, 2008 8:07 AM, By Jim Emerson
List veteran Ken Altman, former vice president of list management at MKTG Services, has started his own management and brokerage company: Altman Data Marketing LLC. ...

PlattForm Holdings Becomes Ad Venture Interactive
Mar 25, 2008 8:48 AM, By Jim Emerson
PlattForm Holdings Inc. the parent company of VentureDirect Worldwide, PlattForm Advertising and Beauty School Marketing Group is reorganizing and changing its name to Ad Venture Interactive (AVI). ...

InfoUSA Looks to Expand in China and India
Mar 25, 2008 7:37 AM
InfoUSA is looking for new business opportunities by expanding in China and India, where the company says it’s in discussions with partners to develop consumer and business-to-business databases, with data verified by telephone. ...

Reed Joins Co-registration Network
Mar 25, 2008 7:34 AM
Reed Business Information has joined e-Post Direct’s online co-registration network, offering business-to-business leads generated in tandem with subscriptions to 30 trade publications. ...

Lexia Learning Taps Crossbow Group
Mar 17, 2008 7:52 AM
Lexia Learning, a developer of reading software, has chosen Crossbow Group to develop a lead generation campaign targeted to primary and secondary school educators beginning this spring. The budget was not disclosed. ...