David Shepard to Sell Alterian Products

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This Month in Direct Magazine

Deal With It
Direct had a full house for this year's list roundtable. Considering all the additional responsibilities on brokers' plates, that's impressive...

See Full July Issue

Database firm Alterian has inked a deal with David Shepard Associates (DSA), a direct marketing and database consulting firm.

Under the terms of the agreement, DSA will offer Alterian's analysis, campaign planning, multi-channel execution, reporting and marketing operations capabilities for on-premises installation into marketers' offices.




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