HFM to Launch a Dozen New Lists

Hachette Filipacchi Media (HFM) U.S. is expected to release data cards in March for as many as a dozen new lists in selected market categories. These include for example fitness and health, pet lovers, crafts and sewing, frequent travelers and families with young children.

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Additional segments for ethnicity and religion from the HFM Enriched database and a new statistical modeling program are also slated for launch. RMI Direct Marketing Inc. is the list manager.


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