HFM to Launch a Dozen New Lists

Hachette Filipacchi Media (HFM) U.S. is expected to release data cards in March for as many as a dozen new lists in selected market categories. These include for example fitness and health, pet lovers, crafts and sewing, frequent travelers and families with young children.

Additional segments for ethnicity and religion from the HFM Enriched database and a new statistical modeling program are also slated for launch. RMI Direct Marketing Inc. is the list manager.