Indicia Buys Entire

Indicia, a database marketing agency, has bought direct marketing agency Entire for an undisclosed sum.

Ian Stockley will remain as managing director of Entire and will also join Indicia’s board.

As part of the transaction, Entire sit alongside Marketing Databasics and Results Europe, enhancing the combined group offering with creative, planning and increased depth of direct marketing expertise, according to Indicia.