LatinLists to Use Alterian Data Products

LatinLists, a list generation and database services firm, has inked an agreement with data services firm Alterian. The terms of the agreement were not announced.

The deal allows LatinLists to use a variety of Alterian's reporting, analysis, e-mail campaign management and data visualization products to better manage its own 30 million record data file, as well providing these capabilities to its client base. LatinLists has a strong concentration the financial, banking and insurance industries.

LatinLists currently has operations in Venezuela, Ecuador and Argentina, and anticipates expanding throughout the Spanish-speaking world.