LISTLINE

NEW LISTS

Harvest Nutritional Products

This is a list of 5,139 consumers who bought dietary supplements in the second quarter. Customers' average age was 35 and the typical sale $156. A telemarketing segment is available. The sources are direct mail (85%) and the Internet.

SELECTIONS: Gender, state/SCF/ZIP

PRICE: $135/M (postal file); $175/M (telemarketing file)

CONTACT: Macromark Inc., 845-230-6300

InterACT Catalog Buyer Database

Some 8.3 million current buyers, as well as those identified as catalog shoppers, are listed here. The file incorporates catalog, publishing and Internet data appended with demographics from InfoUSA. Scoring data is included.

SELECTIONS: Adult's/child's age range, ethnic, gender, homeowner, income, lifestyle, occupation, presence of children, R-Value scores, religion, SOHO, source, state/SCF/ZIP

PRICE: $85/M

CONTACT: Millard Group Inc., 603-924-9262

ELEM Youth in Distress in Israel

A file of 3,688 who contributed to ELEM, an Israeli organization that provides services for troubled, neglected and abused youth. Direct mail is the source. The list will not be released for non-monetary response offers.

SELECTIONS: State/SCF/ZIP

PRICE: List exchanges only

CONTACT: Prospect Direct Inc., 414-271-3313

Horticulture and Landscaping Professionals Database

M2Media360 is offering the Horticulture and Landscaping Professionals database. It names subscribers to such titles as Arbor Age, Outdoor Power Equipment and Sports Turf. A total of 101,621 postal and 31,243 e-mail addresses are listed. Subscribers include owners, management executives and purchasing agents, as well as arborists, irrigation contractors and other “green thumb” professionals.

SELECTIONS: Title, industry,telephone numbers, gender,state/SCF/ZIP

PRICE: $150/M (postal file); $275/M (e-mail file)

CONTACT: VentureDirect Worldwide, 212-655-5854

Living With Diabetes Newsletter

The names of nearly 70,000 subscribers can be found on this list. These health-conscious consumers created a personal profile at eDiets.com that included height, weight, body type and weight-loss goals. Sources include the Internet, space ads and direct mail.

SELECTIONS: Quarterly hotline, gender, age, state/SCF/ZIP

PRICE: $90/M

CONTACT: MetaResponse Group Inc., 954-360-0644

WebMD Pharmacy

More than 51,000 retail pharmacy professionals are identified on this master file. Postal and e-mail addresses are available. Data was generated from online directories.

SELECTIONS: Specialty, telephone numbers, number of employees, state/SCF/ZIP

PRICE: $200/M

CONTACT: Worldata, 561-393-8200

MANAGEMENT CHANGES

Fairfield Mint

Direct Media Inc. now manages Fairfield Mint's catalog customer file. The 57,835 listed spent an average of $75 during the last 12 months on die-cast model cars. The median age of these collectors is 57 and typical annual household income about $50,000.

SELECTIONS: Dollar amount spent (ranges), age, credit cardholders, income, gender, homeowner, monthly hotline, state/SCF/ZIP

PRICE: $100/M

CONTACT: Direct Media Inc., 203-532-2479

Cars & Parts

Amos Press Inc. picked Rubin Response Management Services Inc. to oversee Cars & Parts magazine's file. Some 35,000 current subscribers to this car-collector publication are listed. The sources are direct mail (90%) and space advertising (10%).

SELECTIONS: State/SCF/ZIP

PRICE: $120/M

CONTACT: Rubin Response Management Services Inc., 847-619-9800

American Free Press

All-n-One List Marketing Inc. was chosen to manage the American Free Press' list of some 21,000 active subscribers. The newspaper reports on issues affecting the news media. Reciprocal list rental is required of all mailers. Telemarketing is allowed for a $35/M surcharge. Direct mail is the source.

SELECTIONS: State/SCF/ZIP

PRICE: $145/M (active subscribers)

CONTACT: All-n One List Marketing Inc., 703-717-5621

Rodale Spanish Book PIP

The Rodale Spanish Book package insert program is one of several such programs now handled by Media Horizons Management. Inserts are placed in the 150,000 packages shipped each year and reach buyers of health and beauty books.

PRICE: $66/M

CONTACT: Media Horizons Management, 203-604-1715

Progressive Business Publications

ALC Data Management is overseeing a group of lists from Progressive Business Publications, among them several master files. Those identified are human resources, compliance, financial, and sales and marketing executives. Counts range from 93,025 to 156,750 and the unit of sale from $95 to $300. Telemarketing and direct mail are the sources.

SELECTIONS: Gender, job title, one per site, state/SCF/ZIP

PRICE: $145/M

CONTACT: ALC Data Management, 914-524-5223

AutoWeb.com

ICS recently assumed management of AutoWeb.com's list. Some 15 million postal and 3 million e-mail addresses are available. These men (60%) and women (40%) sought information about cars from AutoWeb.com in the last 12 months.

SELECTIONS: Vehicle type/category, make/model, market timing, state/SCF/ZIP

PRICE: $225/M (postal file); $275/M (e-mail file)

CONTACT: ICS, 517-394-1890