MeritDirect Oversees Lists for Franklin Covey

MeritDirect has been appointed to manage four new-to-market files for Franklin Covey Co. This corporate training products and services firm has a master file with 1.1 million seminar attendees and buyers.

Separate executive lists are available for product buyers, and seminar attendees, with 356,316 and 54,221 last-12-month names, respectively.

Consumers who attended seminars or purchased products for personal growth are named on a separate file with 261,280 last-12-month names. Sources include catalogs, retail stores and FrankCovey.com.