U.S. Ready for (Some) Mobile Marketing: Forrester 

Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research. ...

Mobile Marketing Slow in Getting Started 

Mobile marketing is indeed coming, but more slowly and narrowly than many of its most zealous promoters are projecting, as cell phone technology, business protocol and federal regulations struggle with the details....

Mobile Marketing Association Members Up 150% in 2006 

The Mobile Marketing Association says it ended 2006 with a 150% increase in membership over 2005, including 30 new member companies that joined late in the year....

B-to-B Marketing Developments for 2007 

Ruth P. Stevens describes some of the hot new developments in B-to-B marketing, including domain-name ad targeting, mobile marketing, and customized voice-mail...

Emerging Marketing Media Trends 

Direct talks to Michael Davis, senior vice president and director of emerging media at Draft FCB/Chicago about macrotrends marketers will be coming to grips with before the end or the decade....

Does Yahoo! Have the Answer for Mobile Search? 

Mobile marketing is going to depend on making the mobile Internet easier to access. The New Yahoo! releases Go for Mobile 2.0 and Yahoo! oneSearch revamp the whole navigation paradigm to reflect what users most often want from the mobile Web....

Mobile Phone Marketers Write Anti-Spam Code of Conduct 

The Mobile Marketing Association (MMA), an industry trade group for wireless and m-commerce technologies, has released a code of conduct for the prevention of mobile spam in wireless marketing campaigns....