Mobile Marketing Articles from DirectU.S. Ready for (Some) Mobile Marketing: ForresterEven though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research. ... Mobile Marketing Slow in Getting StartedMobile marketing is indeed coming, but more slowly and narrowly than many of its most zealous promoters are projecting, as cell phone technology, business protocol and federal regulations struggle with the details.... Mobile Marketing Association Members Up 150% in 2006The Mobile Marketing Association says it ended 2006 with a 150% increase in membership over 2005, including 30 new member companies that joined late in the year.... B-to-B Marketing Developments for 2007Ruth P. Stevens describes some of the hot new developments in B-to-B marketing, including domain-name ad targeting, mobile marketing, and customized voice-mail... Emerging Marketing Media TrendsDirect talks to Michael Davis, senior vice president and director of emerging media at Draft FCB/Chicago about macrotrends marketers will be coming to grips with before the end or the decade.... Does Yahoo! Have the Answer for Mobile Search?Mobile marketing is going to depend on making the mobile Internet easier to access. The New Yahoo! releases Go for Mobile 2.0 and Yahoo! oneSearch revamp the whole navigation paradigm to reflect what users most often want from the mobile Web.... Mobile Phone Marketers Write Anti-Spam Code of ConductThe Mobile Marketing Association (MMA), an industry trade group for wireless and m-commerce technologies, has released a code of conduct for the prevention of mobile spam in wireless marketing campaigns.... |
Mobile Marketing Case HistoriesMobile Marketer Builds 500,000-Name DatabaseIn just three years, an online company that finds roles for casual actors and models through text messages on their cell phones has built up a database of 500,000 participants.... ServiceMagic Calls on Jingle Networks for Mobile MarketingServiceMagic has called on the marketing help of Jingle Networks, the company that operates the Free411 mobile directory service. In return for free lookups by dialing 1-800-FREE411 and getting free number lookups, mobile users listen to ads.... Cambridge Grocer Plans In-Store Mobile MarketingMobile marketing technology forms the basis of Broadway Marketplace's customer loyalty and rewards program.... Mobile Marketing on the WebMMA GlobalThe Mobile Marketing Association (MMA) is the premier global association that strives to stimulate the growth of mobile marketing and its associated technologies. Their website offers a goldmine of information and resources on mobile marketing.... ClickZ ExpertsThe ClickZ Network, a website devoted to solutions for marketers, offers advice from experts on mobile marketing.... |
