DM Disciplines: ROI
The Long and Short of ItPity the marketer sitting in room 1A21 during the recent DM Days New York Conference & Expo. In one morning session, he learned about measuring customer... The Sweet SpotSome people can never get enough chocolate. But that doesn't mean they'll order it from a catalog especially one that arrives too often at certain times... Trone Names Kevin Murphy Head of Strategy and AnalyticsMarketing agency Trone has named Kevin Murphy managing partner and head of analytics and strategy. ... Have Brand, Will TravelWith the dollar hitting new lows against other currencies, it seems the United States is headed for a recession. Does that mean direct marketers considering international expansion should put those plans on hold? Not necessarily.... Down and DirtyIf you're a small marketer, chances are good you've got more promotional chutzpah than budget. The Complete Idiot's Guide to Guerrilla Marketing, by Susan... Jack's FactsAt the DMA's recent Catalog on the Road Day in Cambridge, MA, Jack Rosenfeld told the audience that decades ago someone asked him what direct marketers' three biggest challenges were. Simple, he said. “Postage, postage, postage.”... Price Point, Price CounterpointWhat's a direct marketer to do when the CFO insists on raising prices to boost quarterly revenue? Assault is frowned on in most workplaces. So the best... Database SpendthriftsDMers may be spending less on some things this year, but not on database systems and analytics. A new survey from Alterian shows that 67% of the companies... B-to-B Marketers Must Sharpen Measurement Tools: ForresterIn the face of what appears to a looming economic recession, business-to-business marketers should beef up their measurement technology so they’re ready when the chief financial officer comes calling, said a report released earlier this week by Forrester Research.... Banner Ad Clickers Not Like Other Web Users: StudyThat lead generated through your banner ad was probably from a consumer between the ages of 25-44, with a household income under $40,000. This demographic accounted for 50% of all banner-ad clicks, despite comprising only 6% of the population, according to a new study.... Go to ROI Archives |
