Hire Standards

If you have online marketing experience, get your resume in shape. The headhunters may be comin' a callin'.

A recent report by The Creative Group shows that 61% of the advertising and marketing execs surveyed plan on boosting staffing levels over the next 12 months, up a point from last year.

The increase is driven in part by a need for professionals with online expertise, according to the Menlo Park, CA staffing service.

“Professionals with experience creating and overseeing online marketing campaigns and materials are especially difficult to find,” said executive director Dave Willmer in a statement. “Firms are using multiple recruiting methods to fill positions such as e-marketing strategist, Web designer and online art director.”

Indeed, 48% reported they were doing more recruiting. Some of the tactics those firms used most frequently include placing want ads online (73%), networking (69%) and enlisting the help of staffing or recruiting firms (44%).