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Scholastic Income Drops in Quarter
Scholastic Corp. reported a net income of $43.1 million for the second quarter, a decrease from $75.6 million in the prior year....
Blast Radius Names Reingold Chief Creative Officer
Blast Radius, a unit of the Wunderman Network, has named Chip Reingold global chief creative officer. ...
All Line Buys Stake in Vietnam Home-Shop Network
All Line Inc., a telecommunications and information technology company, is acquiring a 20% stake in Vietnam Home Shopping Network Corp. for $1 million in cash and 15 million in company shares. ...
PHD Worldwide Names Hagedorn CEO in US
PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA. ...
Dentsu Holdings Acquires Mcgarrybowen
Dentsu Holdings USA, Inc. has acquired advertising agency Mcgarrybowen. ...
Nutrition 21 Names McWiliams Vice President
Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group....
Vertis Names Jerry Cacciatore Senior VP of Premedia Operations
Vertis Communications has named Jerry Cacciatore senior VP of premedia operations....
Ad Spending Picture Rosiest for Online DMers: Veronis Suhler Stevenson
Advertising spending grew only 1.6%, to $212.56 billion in 2007, according to the latest Communications Industry Forecast study from Veronis Suhler Stevenson. But this growth would have been even smaller if not for the contributions from the cable TV, out-of-home, entertainment, and pure-play Internet and mobile advertising sectors....
Hooked On Phonics Names LBi Interactive Agency of Record
Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record. ...
J.M. Perrone Acquired By Equity Firms
J.M. Perrone, a direct marketing services provider specializing in the higher education, nonprofit and private sector markets, was acquired by two private equity firms...
Naouri Takes the Reins at Publicis Groupe
Jean-Yves Naouri, executive VP of group operations and a member of the Publicis Groupe Management Board, has been appointed to oversee Publicis Healthcare Communications Group ...
Quebecor World Merges Magazine, Book and Directory Operations
Quebecor World Inc. is integrating its Magazine, Book and Directory Divisions into a single operating structure, the Publishing Services Group...
Larry Nusbaum Returns to Ronco
Larry Nusbaum has returned as chairman, CEO and president of Ronco Acquisition Corp....
Direct Response Media Hires DiMatteo
Direct Response Media Inc., a direct response television advertising agency, has named David DiMatteo group account director. ...
Quebec Insurer Launches DM Effort in Ontario
Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario. ...
Rene Aiu Becomes President and CEO at ShopNBC
Rene Aiu has been appointed president and CEO for the TV shopping network ShopNBC With this appointment she also becomes a member of the board of directors. ...
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had...
Guthy-Renker Acquires Scalp Med
Guthy-Renker has acquired Scalp Med, a hair restoration system for men and women from Modern Health Labs Inc., for an undisclosed sum....
Infomercial Firm to Refund $1 Million-Plus
Florida consumers will be paid over $1 million as part of a settlement between State Attorney General Bill McCollum and infomercial firm Whitney Information Network Inc....
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Cleaning Up
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're...
Backchannelmedia Tests Technology for TV and Internet Ads
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008. ...
Lansing Out as ValueVision CEO; Firm Lowers Guidance
William J. Lansing has stepped down as chief executive officer of ValueVision at the request of its board of directors....
Guthy-Renker Acquires Creative Partner Lieberman Productions
Guthy-Renker, a direct response television company, has acquired Lieberman Productions, a marketing and direct response television production company. The deal is expected to close on Dec. 31. ...
George Lois Direct
George Lois knows something about getting results. His “I want my MTV” campaign drew thousands of phone calls and helped put the cable network on the map. And that was just one of several breakthroughs created by the art director during his 50-year career....
