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Crain, Draft Named to DMA Hall of Fame
The Direct Marketing Association has inducted Rance Crain, president, Crain Communications Inc. and Howard Draft, executive chairman of Draftfcb, into its Hall of Fame....
Carlyle Group Acquires NBTY for $3.8 Billion
The Carlyle Group has acquired NBTY Inc., the health supplements direct marketer, for $3.8 billion...
DM Merger Activity Grows 11%: Petsky
During the second quarter, merger, acquisition and investment activity in the marketing, information and digital media industries grew 11% over the previous quarter, according to investment bank Petsky Prunier....
Virginia University Taps Marketlinkx Direct
Virginia University of Lynchburg has chosen Marketlinkx Direct Inc. as its agency of record....
DMA Board Picks Eisen as Treasurer
The Direct Marketing Association’s board of directors has tapped board member Glenn S. Eisen to serve as its treasurer. While the DMA had not formally announced his new position at deadline, a DMA Web site page lists him as treasurer....
People in the News
The Ace Group and LoyaltyOne Consulting have made recent management changes. ...
Ex-Vermont Country Store CEO Is DMA Interim CEO
Bob Allen, the former CEO of Vermont Country Store, will lead the Direct Marketing Association while the organization searches for a full-time replacement for its president and CEO....
Acquirgy Names Lilly Vice President
Acquirgy, a direct marketing agency, has named Kristine Lilly vice president of media services. ...
Alleged Herbal Tea DMers Fined $2 Million: FTC
A federal district court has ordered the direct marketers of an herbal tea and a diet patch to pay nearly $2 million to the Federal Trade Commission for making deceptive claims that both products would allow users to lose weight quickly without diet or exercise, according to the FTC....
Reader’s Digest Names Zier President, Europe
The Reader's Digest Association, Inc. has named Dawn M. Zier president, Europe. ...
Dynamic Response Group Retains Investment Banker
Dynamic Response Group, Inc. has entered into an investment banking agreement with Gemstone Securities LLC....
Ramesh Lakshmi-Ratan to Leave DMA COO Post
Ramesh A. Lakshmi-Ratan, the Direct Marketing Association’s executive vice president and COO, is leaving the organization effective Sept. 18. According to an internal DMA memo, Lakshmi-Ratan is joining “a key DMA member.”...
Cannon Advertising Names Sherman
Cannon Advertising has named Michael Sherman director of client services. ...
Judge Issues Order Vs. Alleged Warranty DMer
A federal judge in Illinois has slapped a telemarketing company with a temporary restrainng order barring it from making any further automated calls offering automobile warranties...
Google Axes 100, Cuts Back Catalog Search Offering
Google Inc. is closing three engineering offices and laying off 100 recruiters from its work force, Alan Eustace, senior vice president, engineering and research, said in a company blog....
Titan Agency Names Ewing Creative Chief
The Titan Agency has named Michael Ewing chief creative officer. ...
Scholastic Income Drops in Quarter
Scholastic Corp. reported a net income of $43.1 million for the second quarter, a decrease from $75.6 million in the prior year....
Blast Radius Names Reingold Chief Creative Officer
Blast Radius, a unit of the Wunderman Network, has named Chip Reingold global chief creative officer. ...
All Line Buys Stake in Vietnam Home-Shop Network
All Line Inc., a telecommunications and information technology company, is acquiring a 20% stake in Vietnam Home Shopping Network Corp. for $1 million in cash and 15 million in company shares. ...
PHD Worldwide Names Hagedorn CEO in US
PHD Worldwide has appointed Scott Hagedorn, CEO of PHD USA. He was previously managing director of the eastern region for sibling media company OMD USA. ...
Dentsu Holdings Acquires Mcgarrybowen
Dentsu Holdings USA, Inc. has acquired advertising agency Mcgarrybowen. ...
Nutrition 21 Names McWiliams Vice President
Nutrition 21 Inc. has named Pam McWilliams vice president and general manager of its direct response group....
Vertis Names Jerry Cacciatore Senior VP of Premedia Operations
Vertis Communications has named Jerry Cacciatore senior VP of premedia operations....
Ad Spending Picture Rosiest for Online DMers: Veronis Suhler Stevenson
Advertising spending grew only 1.6%, to $212.56 billion in 2007, according to the latest Communications Industry Forecast study from Veronis Suhler Stevenson. But this growth would have been even smaller if not for the contributions from the cable TV, out-of-home, entertainment, and pure-play Internet and mobile advertising sectors....
Hooked On Phonics Names LBi Interactive Agency of Record
Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record. ...
