Hooked On Phonics Names LBi Interactive Agency of Record

Hooked on Phonics, the educational products marketer, has chosen LBi of Atlanta its interactive agency of record. The value of the contract was not released.

LBi will be responsible for creating a full digital strategy for Hooked on Phonics, including research, online advertising, search engine marketing, social marketing, email marketing, and a new customer relationship management program.

Hooked on Phonics, which is operated by Smarterville Productions LLC, creates and markets educational products.