J.M. Perrone Acquired By Equity Firms
J.M. Perrone, a direct marketing services provider specializing in the higher education, nonprofit and private sector markets, was acquired by two private equity firms...
Naouri Takes the Reins at Publicis Groupe
Jean-Yves Naouri, executive VP of group operations and a member of the Publicis Groupe Management Board, has been appointed to oversee Publicis Healthcare Communications Group ...
Quebecor World Merges Magazine, Book and Directory Operations
Quebecor World Inc. is integrating its Magazine, Book and Directory Divisions into a single operating structure, the Publishing Services Group...
Larry Nusbaum Returns to Ronco
Larry Nusbaum has returned as chairman, CEO and president of Ronco Acquisition Corp....
Direct Response Media Hires DiMatteo
Direct Response Media Inc., a direct response television advertising agency, has named David DiMatteo group account director. ...
Quebec Insurer Launches DM Effort in Ontario
Desjardins General Insurance Group, a large property and casualty insurance company based in Quebec, will launch a multi-channel marketing campaign this spring to expand into the Canadian province of Ontario. ...
Rene Aiu Becomes President and CEO at ShopNBC
Rene Aiu has been appointed president and CEO for the TV shopping network ShopNBC With this appointment she also becomes a member of the board of directors. ...
Taking a Flier
A&P Canada Inc. uses analytics for more than segmentation. It applies the same insights when distributing fliers. Like most supermarket chains, A&P had...
Guthy-Renker Acquires Scalp Med
Guthy-Renker has acquired Scalp Med, a hair restoration system for men and women from Modern Health Labs Inc., for an undisclosed sum....
Infomercial Firm to Refund $1 Million-Plus
Florida consumers will be paid over $1 million as part of a settlement between State Attorney General Bill McCollum and infomercial firm Whitney Information Network Inc....
Screen Scene
“Today's stable and profitable subscription TV services are facing new competition from online and mobile entertainment services,” said In-Stat analyst Gerry Kaufhold in a statement. “The very nature of what consumers call ‘entertainment’ is undergoing a profound change...
Cleaning Up
Flip on the TV late at night and take a look at the infomercials vying for your attention across the cable spectrum. Many of the spots look like they're...
Backchannelmedia Tests Technology for TV and Internet Ads
Backchannelmedia Inc. plans to begin testing technology for direct response television and Internet advertising in early 2008. ...
Lansing Out as ValueVision CEO; Firm Lowers Guidance
William J. Lansing has stepped down as chief executive officer of ValueVision at the request of its board of directors....
Guthy-Renker Acquires Creative Partner Lieberman Productions
Guthy-Renker, a direct response television company, has acquired Lieberman Productions, a marketing and direct response television production company. The deal is expected to close on Dec. 31. ...
George Lois Direct
George Lois knows something about getting results. His “I want my MTV” campaign drew thousands of phone calls and helped put the cable network on the map. And that was just one of several breakthroughs created by the art director during his 50-year career....
FTC Slams Trudeau with Another Legal Action
The Federal Trade Commission went to court last week, charging that infomercials done by Trudeau misrepresented the contents of his best-selling book, "The Weight Loss Cure They Don't Want You to Know About."...
The New Ronco to Recreate Ron Popeil's Magic
Ronco Acquisition Corp. has purchased the assets of Ronco, the company started by the much-parodied and much-emulated direct marketing figure Ron Popeil. The value of the transaction was not disclosed. ...
Coremedia Appoints Three Execs
Coremedia-Systems Inc., a software firm specializing in tools for direct response television advertisers, has named Louis Naclerio as vice president, business analysis....
DMA Hall of Fame Inducts Ronald Bliwas, Charles Morgan
The Direct Marketing Association has named two industry figures to its hall of fame: Ronald L. Bliwas, president/CEO of direct response television agency A. Eicoff & Company; and Charles D. Morgan, chairman of the board and company leader of Acxiom Corp. ...
Bare Escentuals Taps Karen Barner for D-to-C Marketing Position
Cosmetics firm Bare Escentuals Inc. has named Karen Barner senior vice president of direct-to-consumer business, a newly created position. ...
Spanish-Language Home Shopping Channel to Debut
Shop Latino TV, a Spanish-language shopping channel that will target the Hispanic communities in the United States and Puerto Rico, is set to debut on July 7 -- or, as the company portrays it, "the luckiest day of the century, 7/7/7." ...
Aerogrow Enters Japanese Market Via DRTV
Aerogrow International Inc., a Boulder, CO-based developer of aeroponic technology for growing plants without soil, plans to launch DRTV promotions in Japan and Taiwan. ...
Tooth Serum
Even though the camera wasn't so candid, television still gave GoSmile a reason to grin. The launch of a successful long-form DRTV campaign 12 months ago helped the tooth-whitening company start a growing continuity program, says Chris Valletta, senior director for business development at New York-based GoSmile Inc....
A Brand-Boosting Bid
An ongoing DRTV initiative has helped auction site uBid drive new user registrations at a cost per visitor comparable to online media like paid search....
