GET Interactive Working on DR Product Placement Promotions
Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices. ...
Slower Growth Leads ValueVision to Cost Cutting Measures
ValueVision Media Inc. reported revenues increased 5% to $188 million for its first quarter ending May 5, compared to last year. However, its reported net income was $34.4 million, reflecting a net loss of $2.1 million compared to the same quarter last year...
KarstadtQuelle Acquires Home Shopping Europe for $196MM
KarstadtQuelle AG will acquire the German television and Internet retailer Home Shopping Europe GmbH & Co. from IAC/Interactive Corp. for $196 million in stock....
TSW Seeks MHITD*
A few weeks ago, I interviewed podcasting gurus Dave Mansueto and Dave Chekan, co-founders of Liberated Syndication, recently acquired by Wizzard Software....
Advanced Results to Merge with Mercury Media
Advanced Results Marketing, a media planning and buying agency specializing in short-form DRTV, announced Friday that it will merge with Mercury Media, a California-based buyer of media for longer ad spots. ...
Universal Guardian Projects $8 Million in Sales for StunLight
Based on current response data, Universal Guardian Holdings Inc. has projected it will generate more than $8 million in revenues for the 2007 fiscal year from its StunLight infomercial and commercial sales. ...
Shopping Advice
At one time or another, most marketers need a vendor to handle some aspect of their creative work. But how does one find the right partner? What's the...
Direct Asks
What have you bought recently by direct response? I'm a true mail order junkie, and a very eclectic one. Recently I've bought wool trousers cuffed and...
Get to KnowCADM
WHAT Chicago Association of Direct Marketing MEMBERSHIP Some 1,300 individual members (including marketers from the client side), vendors, suppliers,...
Short Cuts
Infomercial marketer Dynamic Response Group Inc. has begun testing several DRTV spots promoting the new NASCAR Members club....
Xerox Launches DR Effort for Consulting Services
Xerox Corp. has launched a new print and online advertising campaigns to promote Xerox Global Services, its business consulting operation. ...
247MGI Acquires Infomercial Producer
Streaming video media company 247MGI has agreed to buy Business Vision Network, a producer of infomercials....
Enter Here
The goal of lead generation is simple: Get the greatest response from your marketing efforts by offering prospects the ability to contact you in any manner they choose....
DRTV Gets Some Respect
When David Savage graduated from college in the early 1990s and landed his first job at a PR firm working with clients like Guthy-Renker and Anthony Robbins...
Avisanna Taps Broadcast Response
Avisana Corp., a marketer of massage and therapeutic relief products, has selected Broadcast Response Inc., as its agency....
People in the News
New Chairman/ Acting CEO for Specialized Marketing Camille Jayne has been named chairman and acting CEO of Irvine CA-base Specialized Marketing Services, an integrated direct response agency....
The Offer Might Not Matter
Two of the traditional building blocks of any strong direct response campaign have been the creative and the offer. But in an area where consumers are...
Pay-per-Call Works a Little ServiceMagic
The people ServiceMagic serves are busy folks: carpenters, contractors, landscapers, plumbers, dry wallers, house cleaners and other home-improvement...
Cents and Sensibility
IF YOU WANT TO KNOW what's happening in direct response, just open your corporate wallet. To get an update on what types of media direct marketers are...
Need for ROI Leads Firms to DM
THE AGE OF ACCOUNTABILITY has arrived. Marketers will spend $961.9 billion on communications this year. And return on investment will play a big role...
Getting Personal
WHAT MAKES YOU tick? That's a question that drives Laura Lang, president of Boston-based Digitas. My MBA from Wharton was in finance, but as I looked...
An A+ in Direct
Brace yourself, direct response industry. The younger generation from the Show Me state is about to show you a thing or two. At the Missouri School of...
Pennysaver Group Sold to Private Equity Firm
Pennysaver Group Inc., a direct mail shopper publisher that targets the Baltimore and Washington, DC area, was purchased by SV Investment Partners....
Limited-Time Offer
Direct response TV marketing depends on two things: An inventory of inexpensive airtime and an audience capable of being surprised to find that yes, they...
Redcats USA Moves Fulfillment Center to Massachusetts
Redcats USA, a cataloger, is shifting one of its clothing catalog divisions from France to Taunton, MA where all customer orders will be filled...
