St. Louis Paper Launches FSI Program
The St. Louis Post-Dispatch has begun a freestanding insert and shared direct mail program to promote local businesses in its trading area. Local Values...
Full Coverage
For those without access to group health insurance, there's a definite desire for coverage. But for those covered though their employer, there's no need....
Doner USA Takes Caples Best in Show
Doner USA received the Caples Awards' Sackheim Best in Show honor last month at a ceremony at the Roosevelt Hotel in New York. The agency won the award...
Rodale Ups Testing of Spanish-Language Inserts
Rodale Inc. will do more extensive testing of freestanding inserts this spring to promote translations of some of its health books in Spanish-language...
Idea Art Tries Blow-ins, Inserts
Idea Art, a cataloger and online marketer of paper products, has jumped on the insert media bandwagon. Last month, the Nashville, TN company began sending...
The Beat Goes On
Sonny and Cher live again. A DVD set of the 1970s musical duo is selling gangbusters through an infomercial and even better through a Web site, according...
DRTV Ripe for Harry and David
Early last month, Harry and David began running its first direct response television commercial in a decade. The 60-second spot will run nationally on...
Pitney Bowes Boosts Co-Op Mailings
Pitney Bowes will vastly expand its first-ever co-op direct mail program to small businesses next year. Following a 100,000-piece test to customers this...
U.K. Consumers Tuning In to Interactive TV
U.K. companies utilizing interactive television (ITV) are beginning to see consumers spend money via games, voting and shopping options. Mike Colling,...
Imani to Grow Big Time in '04
Aco-op mail program aimed exclusively at African Americans is expected to quadruple in size next year as it picks up more national advertisers. By the...
Insert Marketers Say They're Poised for Growth
The current climate of declining postal response rates combined with a soft economy is making package inserts, catalog blow-ins and other such vehicles...
Software Firm Tweaks Rivals in New Campaign
ACCPAC International Inc., a developer of accounting and customer service software, has launched a $10 million campaign to generate leads and poke fun...
British Airways Lifts Off B-to-B Effort
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights....
Spam Dunk
Industry lawyers are upset over California's anti-spam bill, but not because it bans unsolicited e-mail. What bothers them more can be expressed in four...
Herbalife Returns to Television
At a Glance Marketer: Herbalife International Inc. Budget: Around $150,000 (test), national budget TBD Media: DRTV Form: 60-, 120-second spots Agency:...
U.S. Launches Armed Services Campaign
A $1.7 million direct response effort touting the armed forces was begun in June by the U.S. Defense Department. All the ads in the mostly print effort...
Humane Society Begins NYT DR Campaign
The Humane Society of the United States (HSUS) has started a direct response advertising effort to raise $1 million annually over three years to stop...
World Golf League Launches DRTV Effort
The World Golf League will spend close to $2 million on direct response television spots aimed at signing up recreational golfers to its local and regional...
Cruise Line Changes Course
Cruise lines have a habit of enticing customers with images of white sand beaches and palm trees. Celebrity Cruises did the same thing until it realized...
Young Women Prefer Direct Mail for Healthcare Offers: Survey
Want to reach young women concerned about their health? Forget MTV—the best channel might be direct mail. That’s the finding of a new survey of 20,000...
SILVER STREAK
2003 marks the 25th anniversary of the John Caples International Awards, founded by Andi Emerson in 1978. To celebrate, DIRECT spoke with Emerson; this...
Make It Your MISSION
Multichannel integration the combining of multiple selling channels and multiple marketing media is on everyone's minds these days. And if it isn't, it...
Baffling Response Advertising 101
What were they thinking? How can such a supremely misguided effort as this costly half-page ad in The New York Times for the College of New Rochelle not...
Makeover Maven: Who's Selling What to Whom?
This ad by Accenture is part of a series that is apparently running widely in both general-interest and business publications. I puzzled over it for quite...
Slowly but Surely
Not all direct marketers are ready to spend their way out of the economic malaise, but fewer will contribute to it during the upcoming months. According...
