Knicks Score With DR Campaign
A $1 million campaign to sell season tickets has pulled response rates as high as 80% for the NBA's New York Knickerbockers. For 15 years, the Big Apple's...
Wherify Launches DR Blast for Kid Finder
A high-ticket product that helps parents track their children has been brought to market with a multimedia direct response campaign. Introduced in August...
Second Class No More
At age 49, Howard Draft is marking his 25th year in the direct marketing agency game. Think about it: I was always the kid in the business. [Now] I'm...
Audio Book Club Debuts New Continuities
The Audio Book Club began testing two new continuity programs last month Foul Play: Detective Mysteries and Swept Away: Stories to Fall in Love With using...
New Co-Op Targets Hispanics
A co-op mail program seeking to reach Hispanics will be rolled out this month to 1.3 million households. The mail package, Carmen's Cupones y Consejos,...
The Case for Space
Before Steven Spielberg produced Jurassic Park, before Barney's giant purple onslaught, there were: Prehistoric Playthings Your Child Will Love: A Dozen...
Back to Press
Even casual readers have noticed the difference. Thanks to reduced spending across the board, magazines just aren't as robust as they used to be. But...
Aspen's Triple Threat
Three Aspen, CO booster organizations have pooled their resources to create a seven-figure marketing budget for the ski resort town. By working together,...
