Response Rate Articles in DirectPersonalization to Boost Response RatesPersonalization is a tactic that most DMers realize is a key way to boost response rates, both in direct mail and just about every other kind of media.... Five Deadly Sales Letter MistakesErnest Nicastro presents five deadly sales letter mistakes. Eliminate one or more of the common blunders described here and it's a good bet your response rates will improve.... Take Me Out to the Mail GameA friend outside of the DM industry asked me recently if the New England Patriots' Super Bowl win or the Red Sox's World Series victory had any impact on direct marketing response rates in the region.... How To Get Your Message Through To Senior-Level ExecutivesErnest Nicastro offers tips on how to get the best response rate on your direct mail targeted to senior executives.... Direct Response Media OpportunitiesTo get an update on what types of media direct marketers are looking to buy in the new year, Direct spoke with Gaye Sussman, president of ID Media, a division of the Interpublic Group.... ServiceMagic Improves Response Rate with Pay-per_CallJingle Networks helped ServieMagic to a 50% response rate by targeting specific professionals.... Clean Your Data for Better ResponseCreative gets most of the attention in direct marketing. But great campaigns begin with data, not with the big idea. It pays to remember three simple concepts... |
Response Rate TrendsNonprofit Response Rates SoarDirect marketing is now a weapon of choice in numerous industries. The reason is simple: DM performs, according to a study on response rates released last month by the Direct Marketing Association.... E-mail Response Rates up: DoubleClick StudyRetail and catalog companies reported higher open, response rates in the fourth quarter over the third, according to the DoubleClick e-mail trend report.... Catalog Traffic Building Response Tops 10 PercentA Response Rate Trends Report released Tuesday by the Direct Marketing Association found that catalogs and direct mail typically produce 2.3% and 2.18% response rates, respectively.... Response Rate Resources on the WebMcDar Internet Marketing ConsultantsOffers articles on maximizing response rate in a wide variety of direct marketing disciplines.... BNETA website devoted to smarter ways to do business, BNET offers blogs, whitepapers, webcasts and more on direct marketing response. ... |
