Direct Response Television (DRTV)
Highmark Increases Mail Volume, Cuts Acquisition Costs
Thanks to shifting budget dollars away and reevaluating its media spend, Medicare insurance marketer Highmark was able to more than triple its direct mail volume and cut its acquisition costs by 63%....
Be Honest in DRTV and Embrace the Web
Remember the scream and sell infomercials of yesteryear, with over-the-top claims that exaggerated a product's benefits? For smart marketers, those are...
As Seen on TV—And Beyond: DRTV Trends and Tips
DRTV TRENDS AND TIPS FOR THE INTERNET ERA Chief Marketer recently chatted with Robert Medved, CEO of Cannella Response Television, LLC, to get his thoughts...
Cobalis Picks Sandino Group To Manage PreHistin DRTV Effort
The Sandino Group will manage a direct response TV campaign promoting PreHistin, an anti-allergy product. ...
Tradeshow Marketing Taps Datapak
Tradeshow Marketing Co. Ltd. has hired Datapak Services Corp. to provide the fulfillment and customer service for its upcoming direct response television campaign. ...
HSN Reports Income Increase
HSN Inc. posted net income of $18.6 million for the third quarter, an increase over net income of $14.9 million in the prior year....
MuscleFlex Taps Showreel
Muscle Flex Inc. has chosen Showreel International Inc. produce its Muscle Flex Beagle StepFit Pedometer 2-minute direct response television infomercial for its product launch next month....
EDiets.com Taps Karlin and Pimsler for DRTV Effort
EDiets.com Inc., a provider of online weight loss services, has chosen Karlin and Pimsler for direct response television advertising for its meal delivery service....
Alleged Supplement DMers Fined Nearly $70 Million
A federal district court has ordered the marketers of two dietary supplements –Supreme Greens and Coral Calcium – who claimed the products would cure ailments ranging from cancer and Parkinson’s disease to heart disease and autoimmune diseases to pay nearly $70 million for deceiving consumers about the products’ effectiveness and safety, according to the Federal Trade Commission....
Inter/Media Names Yallen CEO
The Inter/Media Group of Cos. has named Robert Yallen chief executive officer. He moved up from president and chief operating officer where he has served for the past 10 years....
In DRTV, Honesty is the Best Policy
Thanks to DVRs and TIVO, getting consumers to focus on your DRTV message is harder than ever before. One good way to do that is very simple keep it real....
Gray Television Collects Click Data for Advertisers
Gray Television Inc. is acquiring technology interactive television technology to collect click data from TV viewers for advertisers. Viewers will be able to manage their own opt-in data. ...
DRTV Use Grows Among Personal Injury Law Firms
Last Second Media Inc., a Las Vegas direct response TV firm, is helping to popularize ads by personal injury lawyers. The spots are broad and national...
CyberDefender Adds Direct Response to Ad Strategy
CyberDefender Corp. has launched direct response radio and TV ads to promote its new computer optimization and security software. The Los Angeles firm's...
TiVo Shows Commercials While Viewers Search for Programs
TIVo Inc. has introduced a new pause screen menu within live and recorded television programs to show commercials to viewers, who might otherwise fast forward through them. ...
