This Just In
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Email Marketing Archives
E-mail for Lazy Drunks? A Rant by Ken Magill
OK, so I'll admit I'm not always in love with Google, given its propensity to do boneheaded things like celebrate the birthday of a 17th-century Spanish...
Thrifty Marketing for Thrifty Times: A Car rental case history
When gas prices skyrocketed this summer, Dollar Thrifty Automotive Group along with the rest of the car-rental industry faced a tough marketing challenge:...
Google Ends Advertising Deal with Yahoo
Google has ended its advertising agreement with Yahoo that gave Yahoo the ability to use Google to provide ads on its Web sites--and those of its publisher partners-- sites) in the U.S. and Canada....
Stupid Translation Watch: Welsh Sign Carries E-mail Auto-Reply
When a government employee in Wales sent an e-mail to a translator with the English-wording of a sign to be translated into Welsh...
Stupid Pinhead Watch: SpamZa Boy Defends Himself
The person behind SpamZa has apparently been trying to post comments on various blogs defending his failed, idiotic scheme to set up a Web site allowing people to input others’ e-mail addresses to be signed up for ...
Stupid PR Watch: Counting Obama's Chickens
As editor of now defunct dot-com trade publication iMarketing News in the late nineties and into 2001, I was forever telling reporters not to write glowing prose about companies that could be a source of embarrassment if the firms were to go belly up....
AOL Sued for E-mail Ads
A California man has filed a class-action suit against AOL for allegedly including text e-mail ads in the footers of paid subscribers’ outgoing messages....
Alive and Kicking: Execs Agree that E-mail DM is Sound
If you ever want to rankle e-mail marketers, ask them if e-mail is dead or soon will be. This is one of the questions we asked five industry luminaries...
FreshAddress Acquires Return Path’s ECOA Unit
E-mail appending firm FreshAddress is expected to announce today it has signed an agreement to purchase deliverability concern Return Path’s e-mail change of address business....
A New Chapter for Datran?
Having been on the job as Datran Media’s chairman and CEO just three weeks, Patrick Vogt is the first to admit he’s still getting his bearings...
