This Just In
The Value of Being Social: Putting a Price on FriendshipIn the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times... |
|
Email Marketing Archives
Maintaining High Acquisition ROI in a Down Economy
The e-mail marketing channel has proven its ROI throughout the economic downturn. As a result, the executive team is demanding more and you have had to balance generating maximum revenue from current subscribers with adding additional names to your database. ...
Embedded Video in E-Mail Puts Thrillist on Cutting Edge
Including video in your marketing e-mails can double, if not triple, your clickthrough rates, according to a Forrester Research report. But that's not the sole reason Thrillist, a 21st-century interpretation of the traditional city guide, began embedding streaming video into its emails last year....
Quick Tips for Salvaging Abandoned Carts
Someone who made the effort to visit your Web site, drill down to a few product pages, and put merchandise into the online shopping cart, even if he ultimately didn’t complete the purchase, has got to be a better prospect than the masses out in cyberspace who’ve never even heard of your brand, right? ...
Better Late Than Never: New Year’s Resolutions for E-mail Marketers
For something as vital to your business as e-mail, it’s never too late (or too early) to resolve to do better. With that in mind, we asked industry leaders for their suggestions as to what marketers should strive to improve in the year ahead....
Unica Acquires Pivotal Veracity
Marketing software firm Unica announced yesterday it has acquired e-mail optimization and deliverability firm Pivotal Veracity for $17.8 million in cash....
When to Send: E-Mail Timing Tips
Contrary to what some marketers assume, people generally don't open commercial e-mail at work during their lunch hours, according to a new study by U.K.-based...
E-mail Tops in ROI
Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association's recently released Power...
What to Consider in Trigger E-mail Campaigns | Trigger Happy
When planning a lead generation campaign with an event-based or behavioral trigger component, be sure to take the time to ask the following: What information...
The Value of Being Social: Putting a Price on Friendship
In the early days of social media, it might have been okay to bow to peer pressure and be out there simply because everyone else was doing it. But times...
U.S. Court Orders Down-Under Spammer to Pay $15M
A U.S. federal judge has ordered the Australia-based alleged leader of a worldwide spamming network to pay more than $15 million to settle charges against him, the Federal Trade Commission announced yesterday....
