This Just In
Q&A: Laura Atkins on Monitoring E-mail DeliverabilityMonitoring e-mail deliverability is critical to ensuring that our messages are being delivered. But because there are so many types of deliverability tools and services available—reputation monitors, content checkers, whitelists, feedback loop management—it can be tough to determine which ones to use. ... |
|
Email Marketing Archives
The Zeigarnik Effect, and Why You Need to …
The Zeigarnik effect is what made you read past the headline of this article and past the subject lines of most e-mails. When you have a subject line that finishes with a period, you are basically encouraging the recipient’s mind to think of the message as a completed task. ...
Myth Busters: Stephanie Miller on Deliverability, Subject Lines, and More
Many marketers, novices and seasoned vets alike, have fallen prey to a few misconceptions when it comes to e-mail. In what will be an occasional series, E-mail Essentials asks experts to set us straight regarding common myths. ...
The Sum of the Parts, Part 6: Reactivation E-mails
Why and how to create e-mail reactivation programs...
The New Hotmail – Clean Sweep for Good Senders
Hosting over a billion mailboxes, processing over 8 billion messages a day, and serving over 350 million active users monthly, Microsoft's Windows Live Hotmail is a critical business-to-consumer e-mail marketing communication channel. You'd be hard pressed to find a subscriber list that doesn't contain a significant portion of Hotmail or related domain e-mail addresses. ...
S&S Worldwide Saves 25% of Abandoned Carts via E-mail
By sending automated triggered messages to customers who left without completing their purchase, S&S Worldwide manages to turn one out of every four abandoned carts into a sale...
How to Rectify a Mistake-Ridden E-mail
Everybody makes mistakes—even experienced e-mail marketers. But if you’ve ever sent out an e-mail containing an error—large, small, or in between—you know the quandary of how to gracefully correct that dreaded slipup. Here are some guidelines on how to right wrongs and keep that ever-so-important customer trust. ...
Q&A: The Most-Essential E-mail Metrics
We asked Greg Cangialosi, president/CEO of e-mail marketing services provider Blue Sky Factory, for his opinion regarding which metrics must be tracked. ...
Beyond Clicks to Behavioral Metrics for Newsletters
In the world of e-newsletters, everyone is familiar with the basic metrics to gauge success. At the publishing company where I work, we’re tracking behavioral metrics, in the form of the types of editorial our users are clicking on....
The Sum of the Parts, Part 5: Using the Data You Have
I’m not too sure what’s the harder job: collecting data or doing something meaningful with it. ...
Broker Roundtable: What Are the Trends in E-Mail Lists?
This week's question for the broker roundtable: What are the trends in e-mail lists? Are you seeing more mailers considering e-mail for prospecting? Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at larry.riggs@penton.com.) ...
