This Just In
Canada Bill has Key Differences from Can SpamAn anti-spam bill has been introduced in the Canadian House of Commons that may have big ramifications for U.S. marketers... |
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Email Marketing Archives
Ford Warns of E-mail Scam over Fusion Pricing
Ford Motor Co. is warning customers that e-mails purporting to come from its marketing team and offering to sell 2010 models of the Fusion Hybrid for almost half the sticker price are a hoax tied to the federal bailout of the auto industry—although not of Ford itself-- and spam to boot....
Designing for Destruction: Some E-mail Creative Basics
Is there a direct-marketing channel that is crueler to graphic designers than e-mail? It’s the only medium that forces marketers to create messages with the understanding that their design will be mangled beyond recognition when it hits most recipients’ inboxes...
E-mail Population is Aging: Survey
A recent Pew serveysays 74% of all Web users overage 64 user e-mail. It is the most popular online activity for this group....
E-mail Marketing Becomes More Customer Oriented
E-mail marketing is becomng more customer oriented, with sophisticated trigger-based approaches. Let's review past and present e-mail strategies....
DirectBuy's E-mail Program Helps Build Customer Relationships
It's amazing what a simple series of e-mails to new registrants can accomplish. What's even more amazing, though, is the number of marketers who don't...
EmailAppenders Update
Direct's January cover story reported that Internet Retailer was planning a lawsuit against EmailAppenders for claiming to offer its e-mail list. That...
Direct Response Media Names Fisher EVP
Direct Response Media Inc has named Darren Fisher executive vice president, general manager...
Michael Iaccarino Out At Epsilon
Michael Iaccarino, the former CEO of Epsilon, is no longer with the company. ...
Welcome to the Murky World of E-mail List Sales
Jack Love was shocked when clients told him another firm had offered them his customer list. But his mood quickly turned to anger. A firm called EmailAppenders...
Efficient B-to-B E-mail Marketing
We all want to do more with less these days. When you compare the cost of postal mail (about $1 apiece) to that of e-mail (about a penny per message)...
