This Just In
Are These the Best-Designed E-mails of the Year?We all know that beauty is in the eye of the beholder. But that didn’t stop e-mail marketing services provider Smith-Harmon from releasing its second annual Email Design Look Book, a collection of its picks for the 20 best-designed marketing e-mails of the past year. ... |
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Email Essentials
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Email Marketing Archives
Four Often-Overlooked E-mail Metrics
Some metrics, such as open rates, get much more scrutiny than they arguably warrant. Others, though, are criminally overlooked....
Q&A: BlueHornet’s Susan Tull on E-mail Creative
E-mail creative is often considered an afterthought: Take what works on the Website, tweak it a bit for the inbox, and hit the “send” button. But e-mail is its own medium, and its design should be approached with as much care and consideration as the design of a landing page or a catalog cover. ...
E-mail Service Providers: How to Distinguish the Exceptional from the Standard
Fortunately there is an important aspect of e-mail software that marketers can zero in on when evaluating service providers. It’s that old, familiar standby: data. ...
Discipline in E-mail Deliverability and Testing
Success in the e-mail business is directly proportional to the amount of discipline you have in your personal life. I have found that most “Type-A” personalities in the e-mail game adopt an attitude of trying to send as much e-mail as they can without regard to the longevity of their deliverability percentage from their mail servers....
Are These the Best-Designed E-mails of the Year?
We all know that beauty is in the eye of the beholder. But that didn’t stop e-mail marketing services provider Smith-Harmon from releasing its second annual Email Design Look Book, a collection of its picks for the 20 best-designed marketing e-mails of the past year. ...
The Sum of the Parts, Part 7: Welcome Campaigns
Do you have a welcome campaign? If you answered yes to this question but all you have is a simple auto responder saying “Thanks for joining our list, we’ll be in touch real soon,” then the answer is really no. ...
E-mail List Churn: Four Ways to Retain Subscribers
Any e-mail list is going to suffer from a degree of churn. Though some opt-outs cannot be avoided, if you take a proactive approach, you can reduce the number of subscribers exiting your e-mail list. ...
Editor's Note: Hey, Direct Marketers…Listen to Your Customers!
DIRECT MARKETING STOLE MY DINING ROOM TABLE. Or about half of it. For the past few months since May I've had the lazy habit of sorting my mail into magazines,...
4 Oft-Overlooked E-mail Metrics to Track
Some metrics, such as open rates, get much more scrutiny than they arguably warrant (see E-mail Metrics That Matter, page 17). Others, though, are criminally...
E-mail Metrics That Matter
For geeks and wonks, the ease of accessing a multitude of e-mail marketing metrics is akin to being the proverbial kid in a candy store. But just as even...
