E-mail Marketing Archive
Stupid Association Watch: DMA Resurrects eMPS
For reasons known only to the folks at the Direct Marketing Association, the group has included its cockamamie e-mail preference service, or eMPS, in its newly revamped direct mail opt-out service DMAchoice...
Stupid Legal Watch: The Nuisance in Ohio
Whenever the mainstream media embarrasses itself and I am ashamed of my profession—practically every day lately—I always comfort myself with the fact that at least I didn’t become a lawyer...
Judge Denies Spamhaus’ Motion to Dismiss
The judge presiding over defunct e-mail marketing firm e360 Insight’s lawsuit against Spamhaus has denied the anti-spam outfit’s motion to dismiss the case...
StrongMail Lays Off 25% of Staff
E-mail insourcing technology provider StrongMail has laid off about 25% of its staff, or between 25 and 30 people, this newsletter has learned...
‘Vast International’ Spam Ring Crushed: FTC
The Federal Trade Commission is claiming today that with the help of New Zealand law enforcement it has shut down one of the largest spam rings in the world...
E-mail’s Killer ROI Less Lethal by the Year: DMA
While the return on investment from e-mail far surpasses other channels, the gap is closing and will continue to do so for the foreseeable future, according to a new report from the Direct Marketing Association...
Congratulations! Magilla Readers Tops in E-mail Quiz
I always knew subscribers to this newsletter were the some of the sharpest people in the industry and now I have proof...
Stupid Scam Watch: I Won a KIA? A KIA?! AAAHHHHH!?
What appears to be new twist on e-mail lottery scams—well, new to me at least—arrived in my inbox recently. Besides a bunch of cash, it said I won a Kia ...
E-mail Appending Plot Thickens
Another marketer has surfaced claiming to have been ripped off by an e-mail appending company and there’s evidence the firm is related to EmailAppenders, which is in a dispute with another U.S. firm...
The Mobile Mob
Yes, you can make your e-mail advertising look like a Web page, with loads of content and complex HTML. But your mobile audience is walking around with...
E-NOUGH
Help! They've got our e-mail addresses and they can't shut up! Those who were masochistic enough to sign up for e-mail from any of the '08 presidential...
If It Looks Like Spam
A recent court ruling in Illinois has vast implications for direct marketers. And if there's one lesson DMers must take from the decision it's this: Rightly...
E-mail Killers Strike Again
Is there anything e-mail related that spammers can't ruin? First they killed graphics; Internet service providers block them. Now they've apparently wrecked...
Consumers Feel in Control With Opt-in E-Mail: Survey
Permission-based e-mail marketing makes consumers feel they are in control of their inboxes, according to a new survey from Merkle Inc....
Exclusive: Anonymous Group Takes Aim at Spamhaus
A group of anonymous e-mail marketers who some believe push the limits of the law has apparently banded together to fight against anti-spam blacklisting organization Spamhaus....
Yes They CanPull Pranks
As the primaries chugged along in February, some pranksters apparently found their own path to change by signing up anti-spammers' e-mail addresses and...
Healthy Dividends
Most marketers would be ecstatic with the $2 million-a-year savings in print costs alone that United Healthcare's custom e-mail newsletter has achieved. But the health insurance provider has more lofty goals....
Obsessed with Open Rates? Stop it; Focus on Feedback Loops
Marketers should obsess over e-mail feedback loops—reports some inbox providers and anti-spam entities offer on who’s complaining about a sender’s e-mail—the way they do open rates, according to Ben Chestnut, co-founder of e-mail service provider MailChimp....
Stupid Media Watch: Do Reporters Ever Think?
When I was editor of the trade newspaper iMarketing News, I was forever telling reporters that the most important tool they had was their common sense. “I can clean up your writing, but I can’t think for you,” I often said. ...
Stupid Marketer Watch: They’re Kidding, Right?
And from the completely-screwed-up-priorities file comes one particularly glaring statistic in JupiterResearch analyst David Daniels’ e-mail buyer’s guide released yesterday: 70% of e-mail marketing executives said deliverability features and services are their No. 1 consideration when selecting an e-mail service provider....
Stupid Title Watch: SVP Thought Leadership and Market Strategy?
OK, so I made the thought-leader title up. But it wouldn’t surprise me if someone out there holds it. Is it just me, or are titles in the e-mail marketing industry getting somewhat out of control? ...
E-mail Opt-outs: An Uneasy Balance
Most direct marketers seriously mishandle opt-outs from their e-mail files, two recent studies show....
Stupid E-mail Watch: Obama’s List and the Rest of Us
While Barack Obama’s e-mail list-building shortcomings may spell trouble for him, they offer the rest of us an opportunity....
Entrepreneur Aims to ‘Put E-mail Marketers Out of Business’
Say one thing for John Halloran: He doesn’t think small. The San Juan, PR-based precious metals trader is sick to death of unsolicited commercial e-mail and claims to have come up with a business scheme to kill it once and for all. And he’s not just talking about fraudulent spam, either. ...
Stupid Media Watch: Europe, No, Wait! The U.S. Tops Spam List
Of all the lame, lazy assed, time-wasting reporting coming from the mainstream and tech press these days, the prize winners surely have to be the stories regurgitating Internet security firms’ assessments over which “countries” send the most spam....
