E-mail Marketing Archive
Having His Say: You’re Doing Email Wrong
Who is out there recommending that businesses such as The Teaching Company, Borders,and Barnes & Noble email buyers and club members every day? Is someone really suggesting that this is an acceptable way to treat their customers?...
Why Choosing an Email Service Provider Is Like Buying a House
Just as there is not one ideal house, there is no one ideal email service provider. But how do you know which is the right one for your needs and budget? Keeping these five tenets in mind can help you select the best ESP for you (and maybe the best house too!). ...
Email 2011: Another Pro Prognosticates
Luke Lawson, Experian CheetahMail UK and United Mail Solutions UK, offers his predictions regarding email marketing for 2011....
InterContinental Hotels Gets Personal with Integrated Email Platform
InterContinental Hotels Group (IHG) wanted to be able to create highly personalized transactional emails and lifecycle messaging for each of its seven brands on the fly. What’s more, it wanted to automate the process so that customers could receive the appropriate messages in as close to real-time as possible. Now that it integrated a new email platform, it can....
How to Avoid the Potential Pitfalls of Email Personalization
Email personalization is a great tactic. It’s a powerful tool for grabbing the recipient’s attention, talking to him directly, and showing you value him as a customer. But personalization can go horribly wrong. So before you begin, here are a few things to consider...
Email 2011: The Pros Prognosticate
Despite chatter about social media usurping it, email remains one of the most effective, and cost-effective, tools available to marketers. We asked several experts for their take on how email will continue to evolve and what it means to you....
Look Beyond Email Metrics to Measure Email Effectiveness
One strength of email as a marketing tool is its measurability. But if you measure the effectiveness of your email campaigns in a vacuum, relying exclusively on standard medium-specific metrics such as open and clickthrough rates, you could be underestimating their effectiveness....
Tips to Get Inactive Email Subscribers Responding Again
If you’ve heard it once you’ve heard it umpteen times: It’s cheaper to reactivate a current customer than it is to win a new customer. And when it comes to email subscribers, reactivation is doubly important: If a significant portion of your email file deletes your messages without looking at them, ISPs and mailbox providers could begin automatically directly all your outbound emails into the spam folder or, worse, could block you altogether....
First Impressions: Four Tips to Make Your Welcome Email Sing
Your welcome email is a prime opportunity to engage customers by inviting them in with a warm greeting, but it also lets them know what to expect moving forward. Perhaps most important, it marks the start of what is hopefully a long, prosperous relationship. Here are four tips for making dynamite welcome emails...
Why Email Needs to Enter the Social Circle
why are email campaigns so reluctant to enter the social circle? I realize that many retailers include social network buttons in their emails. But make it easier for me! Don’t take me to your corporate Facebook or Twitter page and leave me stranded. ...
Social Media Having an Impact on Email
If you’re still using outdated methods exclusively, you should consider some new findings that suggest there may be a less intrusive alternative: offering consumers the ability to opt-in through social networking sites. ...
Postholiday Email Campaigns to Consider
If you market to consumers, you probably spent months formulating your Christmas season email strategy. But now that we’re in the thick of the shopping season, you should be turning your attention to your postholiday tactics. ...
Enhance Your Holiday Sales with Mobile Commerce Strategies
Adding mobile commerce to your online sales strategy is an easy way to increase the reach of an online store and increase sales; after all, your mobile commerce strategy encompasses your email marketing promotions. ...
"Friends and Family": Big Payoff from a Few Small Words
Some would say that the winter holidays are all about friends, family, and spreading the cheer. For email marketers, this translates into opportunity for deeper customer engagement, increased response, and higher return on investment through the use of the viral and ever-popular “friends and family” campaign. ...
Five Tips to Improve Your Holiday Email Deliverability
While it's tempting this time of year to send lots of email campaigns, it's better to be targeted and focused. Otherwise you risk brand disengagement, lower sales, and deliverability fallout that even the most talented of ISP relations managers would have a hard time cleaning up....
Welcome Emails: Best Practice vs. Common Practice
An email welcome program is definitely a best practice. Except for transactional emails such as order confirmations and shipping notifications, welcome emails typically have the highest open rates of any marketing emails...
Q&A: Act Now to Reengage Inactive Email Subscribers
Internet service providers are giving more weight to engagement metrics such as open and clickthrough rates when calculating sender reputation scores and deciding whether messages are legitimate or spam. That means it’s more important than ever to try to reengage your inactive email subscribers. ...
What You Need to Know About Facebook’s New Messaging Platform
In introducing Facebook’s integrated messaging platform on Nov. 15, CEO Mark Zuckerberg made a point of repeating that the new feature was not an email service. Nor was it “an email killer,” he said. So what is Facebook’s new offering, and what effect will it have on marketers?...
Using Uplift Modeling to Slash Email Marketing’s Hidden Cost
In an effort to reach as many customers as possible at minimal financial cost, many marketers overlook the pricey consequences that can result from sending mass, untargeted emails to their entire audience....
Rx for Ailing Email Response: Reduce Frequency
Some of the main challenges we face with email—volume, relevance, and engagement—become more problematic when people use email more. When a user is in his inbox all the time, it’s easy to get tired of senders, even trusted ones, who send too frequently. ...
Email 2011: Location, Location, Location
It has been a pinnacle year for location-based technologies, and their emergence has allowed marketers to reach audiences in a more direct and personal manner. Email marketing in particular has benefited from these advances. As we move forward into 2011, it is important for all merchants to understand the power of location-based tools...
Q&A: Making Money While Email and Social Media Make Nice
Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that. ...
The Power of a Customized Email Promotion
We all know customized emails can be effective. Here are some of their most important characteristics...
Paper, Mobile and E-mail Marketing Synch Up
A new service from Mobile i-Mail seeks to remove guesswork from the timing of multichannel, multi-effort campaigns....
Add Shimmering Lights to Your Holiday Email Marketing
Tips for sprucing up your email marketing creative this holiday season...
