EWay Direct Strikes Deal with Return Path
E-mail service provider eWay Direct has signed a deal with Return Path to offer its Delivery Assurance Services to clients free.
“Now every client knows exactly what went into inboxes, what went into bulk folders, and what was dropped or is missing,” said Neil Rosen, CEO of eWayDirect in a statement.
Under the deal, eWayDirect will offer clients Return Path’s campaign preview services so they can see what their messages will look like across various Internet service providers, its reputation monitor and sender score tool to help them understand their e-mail reputations, its mailbox monitor service to help them track deliverability, and its blacklist alert service which lets mailers know when their IP addresses appear on anti-spam blacklists.
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