Lyris Adds Social Networking Feature

Read more commentary from Ken Magill

Software-on-demand provider Lyris announced yesterday it has added social networking capabilities to Lyris HQ, the user interface to its various services, which include EmailLabs, ClickTracks, HotBanana, EmailAdvisor and BidHero.

Using the new service, e-mail marketers can now enable recipients of their messages to share the information on popular social networking sites including Facebook, LinkedIn and MySpace, the company said.

Marketers can also use the new service to analyze how well social media is performing for them in terms of reach, interaction and return on investment, according to Lyris.

Other sites included in the service are Digg, Furl, StumbleUpon, Newsvine, del.icio.us, Google Bookmarks and Reddit, according to Lyris.