Yahoo to Acquire IndexTools

Yahoo Inc. will acquire Tensa Kft., a Hungarian marketer of Web analytics software which does business as IndexTools.

Terms were not disclosed.

The transaction is expected to close the first half of this year.

This acquisition includes IndexTools' Web analytics business and technology as well as the firm’s Tensa R&D Kft. subsidiary.

The acquired technology is expected to extend Yahoo!'s current analytics offerings by adding capabilities to deliver relevant insights and metrics for online campaigns that run across the entire Yahoo network.

Following the acquisition, the first group of customers to benefit from these enhanced tools will be more than 150,000 small-to-medium-sized businesses, according to Yahoo