DIRECT Magazine Webinar Series

DIRECT Webinars

Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring
Apr 29, 2008
Have you ever asked, “Who are my customers?” or “What’s my market penetration?” Those are tough questions. But the answers may be right at your fingertips. All you have to do is take a three-step approach to statistical modeling. ...

Challenges & Solutions for Catalogers in the Digital Age
Mar 25, 2008
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one...

8 Case Studies in 40 Minutes: Real-World Data Challenges and Solutions
Mar 18, 2008
This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights....

The Predictive Marketing Imperative: Must-Have Techniques for Outsmarting your Competitors
Mar 12, 2008
This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.

You'll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue....

Wake Up! It's Time to Combat Subscriber Fatigue
Feb 20, 2008
Do you think there are more opportunities to engage your subscribers, but aren't quite sure how? You are not alone....

Double Duty Direct: How blending "Brand" and "Direct" delivers prosperous customer acquisition results
Jan 1, 2008
Spend one fast-paced hour, right at your desk, and learn about the tools you need to leverage your brand investments while generating peak performance for your Direct campaigns. Put a smile on the face of your CMO and results on your bottom line. You'll see real-life examples of how to speak with a single voice, adopt your brand standards across every Direct channel, and still optimize results....

Boost Customer Retention with Email Automation
Nov 13, 2007
On Demand Webinar-- Discover how you can alleviate time-consuming marketing & sales activities to focus on your company's unique customer experience. See examples from effective loyalty programs and hear how firms analyze current customer data to develop programs that fit the needs of each list segment. Learn how to build retention programs, provide relevant promotions, and encourage customer interaction....

Integrate Emerging Technologies Into Your Direct Marketing Strategy
Oct 25, 2007
On Demand Webinar-- Emerging interactive technologies such as mobile marketing and social computing hold great promise for marketers. But their effectiveness is maximized when they are integrated with traditional direct marketing efforts. Join DIRECT and Forrester senior analyst Suresh Vittal for this live webinar to find out:

Which emerging technologies you should be using today
Which will be important in the future
How to integrate new technologies with direct mail, telemarketing and other traditional channels
Best practices from Forrester clients and pitfalls to avoid...

Webinar: Avoiding the Death Spiral: Optimize Your Prospecting
Oct 3, 2007
On Demand Webinar-- When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy....

Webinar: Increasing Revenue Through Personalized, High-Velocity, Lights-out Email
Sep 25, 2007
On Demand Webinar-- Meetic, the world's largest internet dating service, sends 180+ million personalized messages per month - including 3-5 million real-time alerts each day - to customers in 17 countries. The dynamic content is highly relevant – there are 10,000 possible combinations per message, including eight language choices and 100 co-branded partner templates. The process, which is completely automated, drives 20% of Meetic's revenue. Hear how, in this webinar sponsored by Neolane....

ELECTION 2008: E-mail Tips from a Political Insider
Jul 17, 2007
On Demand Webinar--The 2008 election may be 18 months away. But candidates are already raising money and rallying the faithful, and they are increasingly doing it via e-mail. How much do they know about the people they are contacting? In some cases, they may not even know the recipient's postal address. And many are unable to customize their e-mail messages. But some can, and the best practices they have developed will be the subject of this DIRECT webinar featuring Barry Rubin of InfoUSA and Dan Babb of Walter Karl. Learn more...

Becoming the Illusionist: The Magic of Using "Brand" to Drive Response without Results Disappearing in the Process
Jun 12, 2007
On Demand Webinar--All marketers can recite the official CMO mantra by heart: "Integrate all campaigns! Speak with one voice! Deliver a Brand-consistent message across all channels!" But sometimes, the elements of the Brand can actually hurt the performance of your Direct program; unless you know how to manipulate the tricks of the trade in your favor. Join DIRECT, The Kern Organization and our panel of experts as they highlight powerful examples to show you how it's done. Learn more...

Score and Win Through Cooperation
Jun 6, 2007
On Demand Webinar--It's not what you know, and it's not who you know, it's what you know about who you know. Join DIRECT and sponsor Abacus for this live webinar as we take marketers through the direct response marketing campaign generation process, showing how cooperative databases can enhance knowledge, targeting, and ultimately results at each step.Learn more...

MASTER CLASS: High Performance Online and Off-line Strategies for Large Scale Customer Acquisition Marketers
Mar 13, 2007
On Demand Webinar--Are you a business-to-consumer or a business-to-business marketer who needs to generate thousands of new customers in a hurry? Join this webinar and you'll walk away with the 10 most powerful strategies to deliver new customers. Presented by DIRECT and sponsored by The Kern Organization. Learn more...

The Right Offer at the Right Time--With the Right Media Mix
Mar 7, 2007
On Demand Webinar--It's every marketer's toughest challenge. Just how do you plan your media mix in both offline and online channels? Join DIRECT Magazine and sponsor Merkle as we answer all the questions for you in this webinar. Learn more now...

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