DIRECT Magazine Webinar Series
DIRECT Webinars
Surviving the Q4 Crunch: Your Revenue Rescue Plan
The Q4 countdown has started, and you're coming up short. You know your target demographic and what programs it responds to. You need a revenue rescue plan - right away. It's not too late to save '08. How? Find out by tuning in to a Sept. 25 Webinar presented by Direct magazine and sponsored by AccuData....
Doing Well By Doing Right
You've written copy, designed a template, and generated a list. Now it's time to send out your email. But there's one problem: A high percentage of your messages may not get delivered. Disheartening, isn't it? But you can avoid all this by adopting sound business practices and addressing the root cause of poor deliverability. It's not just the technology - you must apply advanced email marketing strategies to improve response from your target audience....
Want Stronger Email ROI? Try Advanced Personalization
Many marketers personalize their email. But that doesn't mean they get the results they want. For some, the problem is IT. For others, it's a lack of customer insight. But there's one solution that can work for everyone: Advanced personalization....
Outside the Inbox: New Ways to Improve E-mail Deliverability
Having problems with e-mail delivery? It may be time to stop focusing on e-mail and look at the bigger picture. But that means thinking out of the box. You'll have to try things that seem unrelated to what you're doing. This will be the subject of a Webinar presented by Direct magazine and Lyris....
52 ways to raise response rates in a melt-down economy
Bad economic news doesn’t do much to bolster marketing results. But when times are tough, it's time to get tough and make sure you follow best practices in all your online and offline direct marketing efforts....
Three Steps to Finding Your Model Customer: Defining, Segmenting and Scoring
Have you ever asked, “Who are my customers?” or “What’s my market penetration?” Those are tough questions. But the answers may be right at your fingertips. All you have to do is take a three-step approach to statistical modeling. ...
Challenges & Solutions for Catalogers in the Digital Age
Changes in how consumers respond, research and buy products are having profound effect on traditional ways of doing business. Truly understanding the multi-channel world with search playing a larger and larger role in consumers' purchase decisions, and the major shift in how consumers order, is job one...
8 Case Studies in 40 Minutes: Real-World Data Challenges and Solutions
This fast-paced session will detail how 8 direct marketers solved mission-critical data challenges by leveraging best practices and creative thinking to transform data into actionable marketing insights....
The Predictive Marketing Imperative: Must-Have Techniques for Outsmarting your Competitors
This webinar will reveal how predictive analytics is changing the rules of marketing and empowering companies to outsmart their competitors.
You'll hear from recognized predictive analytics experts, see real-world case studies, and learn the predictive marketing strategies that are winning new customers and increasing revenue....
Wake Up! It's Time to Combat Subscriber Fatigue
Do you think there are more opportunities to engage your subscribers, but aren't quite sure how? You are not alone....
Double Duty Direct: How blending "Brand" and "Direct" delivers prosperous customer acquisition results
Spend one fast-paced hour, right at your desk, and learn about the tools you need to leverage your brand investments while generating peak performance for your Direct campaigns. Put a smile on the face of your CMO and results on your bottom line. You'll see real-life examples of how to speak with a single voice, adopt your brand standards across every Direct channel, and still optimize results....
Boost Customer Retention with Email Automation
On Demand Webinar-- Discover how you can alleviate time-consuming marketing & sales activities to focus on your company's unique customer experience. See examples from effective loyalty programs and hear how firms analyze current customer data to develop programs that fit the needs of each list segment. Learn how to build retention programs, provide relevant promotions, and encourage customer interaction....
